Account Executive

gocertify • Your brand. Your offers. Your data 🤝

Account Executive responsible for closing sales cycles and building a pipeline for a UK tech firm. Focusing on the US market and actively collaborating with the US Sales Lead and stakeholders.

Posted 6/24/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSenior💰 £50,000 - £55,000 per yearWebsite

About the role

Key responsibilities & impact

Owning the full sales cycle from qualified opportunity through to close
Running strong discovery to understand prospect goals, pain points and commercial fit
Demoing Gocertify clearly and tailoring the pitch to the goals of marketing, ecommerce, CRM, loyalty and partnerships teams
Managing stakeholders across retail, e-commerce, marketing and partnership teams
Negotiating commercial terms and keeping priority deals moving with pace and discipline
Creating your own pipeline through outbound, follow-up and account research
Working with SDR to prioritise target accounts, shape messaging and progress warm opportunities
Identifying which segments, brands and use cases are most likely to convert
Building relationships with retailers, partners and relevant industry contacts, including at events where needed
Driving momentum across accounts through thoughtful follow-up and multi-threading where needed
Maintaining accurate CRM records, including stages, notes, stakeholders, dates and next steps
Using data, internal tools, automation and AI-enabled workflows to prioritise and progress opportunities
Producing a forecast the US Sales Lead and leadership can trust
Managing deal plans so opportunities progress because of clear action, not hope
Staying close to your numbers, activity, conversion rates and pipeline coverage
Sharing what you are learning about prospects, messaging, objections and buying processes to help improve the motion over time
Making sure closed-won customers have a clear handover into Client Success
Capturing the context CS needs, including goals, stakeholders, commercial terms, success measures and risks
Setting clear expectations with customers before handover
Sharing customer feedback that can improve positioning, onboarding and product development
Helping create a smooth transition from sales conversation to long-term customer relationship

Requirements

What you’ll need

Proven experience in a quota-carrying Account Executive or similar sales role
Ability to sell strategically, not just run a generic demo or pitch
Experience managing a sales cycle with multiple stakeholders and clear commercial next steps
Confidence explaining and negotiating commercial terms, including SaaS and performance-based models
Strong CRM hygiene and pipeline discipline - you know how to create, progress and prioritise opportunities
Curiosity around sales tooling, data, automation and AI-enabled workflows
A bias towards action and ownership - you follow up, move things forward, and do not wait to be chased
Comfort creating some of your own pipeline rather than relying only on inbound or SDR supply
Comfort working in a fast-moving, lightly structured startup environment
Comfort working US-market hours up to 3 days per week, typically 12:30pm-8pm UK time
Knowledge of retail, e-commerce, affiliate marketing, partnership-led models or related technology is a bonus
Experience selling into the US market is a bonus

Benefits

Comp & perks

Salary: £50,000 - £55,000 base; OTE up to £105,000
Meaningful EMI share options - we’re profitable already!
25 days annual leave + UK bank holidays
Private health insurance with AVIVA, including optical and dental cashback and the option to self-fund partners/dependents
Work-from-home budget
Flexible remote work in many countries around our core hours, 10am-4pm UK
Unlimited access to coworking spaces in 48+ countries through Hubble
Access to incredible Gocertify offers

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

sales cycle managementnegotiating commercial termsCRM hygienepipeline disciplinedata analysisautomationAI-enabled workflowsquota-carrying salesaccount researchforecasting

Soft Skills

strong discoveryrelationship buildingstakeholder managementcuriositybias towards actionownershipadaptabilitycommunicationstrategic sellingfollow-up