Go Maverick Group

Content Marketing Strategist

Go Maverick Group

full-time

Posted on:

Location Type: Remote

Location: Wisconsin • United States

Visit company website

Explore more

✨ AI Apply
Apply

Tech Stack

WordPress

About the role

  • Support day-to-day marketing programs across digital channels, customer communications, and eCommerce initiatives.
  • Maintain and update the client's website, including product pages, landing pages, content updates, and basic SEO best practices.
  • Coordinate website content updates with Product, Sales, and Engineering teams.
  • Monitor website performance metrics (traffic, engagement, lead activity) and support reporting efforts.
  • Execute social media posting schedules across LinkedIn and other relevant B2B platforms.
  • Develop and publish product, application, and company content in alignment with brand guidelines.
  • Monitor engagement, comments, and basic analytics to inform content optimization.
  • Create and maintain a content calendar.
  • Build, schedule, and deploy email campaigns using marketing automation tools (e.g., HubSpot, Mailchimp, or similar).
  • Manage tradeshows.
  • Support newsletters, product announcements, promotions, and customer communications.
  • Maintain email lists, segment audiences, and ensure data hygiene.
  • Support eCommerce initiatives, including product uploads, content updates, promotions, and merchandising coordination.
  • Assist with pricing updates, SKU organization, and product content accuracy in collaboration with Product and Operations.
  • Help monitor eCommerce performance and customer behavior trends.
  • Manage marketing calendars, timelines, and project tracking to ensure on-time execution.
  • Coordinate with external vendors, agencies, and internal stakeholders as needed.
  • Maintain marketing assets, templates, and documentation.
  • Support trade shows, promotions, and special initiatives as assigned.

Requirements

  • Bachelor’s degree in Marketing, Communications, Business, or a related field.
  • 5-7 years of marketing, communications, or digital marketing experience (B2B preferred).
  • Hands-on experience with social media, email marketing, and website content management.
  • Strong organizational skills with the ability to manage multiple projects simultaneously.
  • Excellent written and verbal communication skills.
  • High attention to detail and follow-through.
  • Current professional portfolio required.
  • Experience in B2B manufacturing, industrial products, or technical markets (preferred).
  • Familiarity with CMS platforms (WordPress, Shopify, or similar) (preferred).
  • Experience with marketing automation tools (HubSpot preferred) (preferred).
  • Basic understanding of SEO, analytics (GA4), and eCommerce fundamentals (preferred).
Benefits
  • competitive salary
  • performance bonus eligibility
  • generous PTO
  • comprehensive benefits
  • 401k
  • positive workplace culture
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
digital marketingemail marketingcontent managementSEOanalyticseCommerceproject managementsocial media managementcontent optimizationdata hygiene
Soft Skills
organizational skillscommunication skillsattention to detailproject trackingcollaborationtime managementmulti-taskingcreativityproblem-solvingfollow-through
Certifications
Bachelor’s degree in MarketingBachelor’s degree in CommunicationsBachelor’s degree in Business