Senior Paid Search Manager

Go Fish

Lead Paid Search strategy and performance across client accounts at Go Fish Digital. Oversee execution, optimizations, and cross-channel collaboration in a client-facing role.

Posted 5/6/2026full-timeRemote • 🇺🇸 United StatesSeniorWebsite

About the role

Key responsibilities & impact

Serve as the primary point of contact for paid search clients
Own the development and execution of full-funnel search strategies across Google Ads, Microsoft Ads, and emerging display platforms
Align paid search initiatives with broader business goals and integrated media strategies
Proactively identify growth opportunities and recommend new tactics, tests, and investments
Oversee day-to-day campaign execution across Search, Shopping/PMax, Demand Gen, App, and/or Video tactics
Lead ongoing optimizations including bidding strategies, audience targeting, creative testing, and account structure improvements
Ensure campaigns are pacing effectively against budgets and performance targets
Continuously test and iterate to improve efficiency, scale, and incrementality
Manage budgets across accounts with a strong focus on accuracy and performance
Monitor pacing daily/weekly and make adjustments to ensure spend aligns with goals
Forecast performance and investment needs based on historical data and trends
Own reporting cadence and performance communication with clients
Translate campaign data into clear, actionable insights tied to business outcomes
Leverage tools like GA4, platform reporting, and CRM data to inform strategy
Develop narratives that go beyond metrics to explain impact and next steps
Partner with paid social, SEO, and programmatic teams to ensure alignment and cohesive strategy
Contribute to integrated media planning and holistic performance strategies
Identify opportunities where search can support or amplify other channels

Requirements

What you’ll need

Strong fluency in paid search platforms (Google Ads, Microsoft Ads) with a minimum of 5 years of paid search experience
Experience managing budgets, pacing, and performance across multiple accounts
Proven ability to own client relationships and communicate performance effectively
Deep understanding of search tactics including keyword strategy, bidding, and automation
Analytical mindset with the ability to turn data into actionable insights
Experience with GA4 and/or CRM integrations is a plus
Google Ads and Microsoft Ads certifications preferred
Clear and confident communicator in client-facing and internal environments
Ability to explain performance trends, testing insights, and optimization strategies in a digestible way
Strong organizational skills and ability to manage multiple deadlines and priorities
Collaborative, proactive, and solutions-oriented mindset
Strong attention to detail

Benefits

Comp & perks

Paid Search Remote (United States)

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

paid searchGoogle AdsMicrosoft Adsbidding strategiesaudience targetingkeyword strategyautomationcampaign optimizationdata analysisperformance forecasting

Soft Skills

client relationship managementcommunicationanalytical mindsetorganizational skillscollaborationproactive mindsetsolutions-orientedattention to detailnarrative developmentperformance communication

Certifications

Google Ads certificationMicrosoft Ads certification