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About the role
Key responsibilities & impact- Set the strategy (and make it real)
- Define the global vision and direction for how partner/alliance marketing drives demand to, with, and through our ecosystem.
- Lead the development and execution of global partner GTM plans, and then either execute via direct team or enable further regional Marketing teams to activate them effectively.
- Build scalable, repeatable programmes that can be localised while staying consistent in message and quality.
- Lead the shift from UC partner marketing (today) to AI ecosystem growth.
- Drive joint GTM, demand and storytelling
- Build and execute joint marketing plans with strategic partners (including Microsoft, Zoom, Google ) that drive awareness, enablement and demand.
- Lead an integrated partner communications approach (toolkits, partner portals, content streams, events, digital), ensuring a consistent “one voice” across the ecosystem.
- Work with the global brand/content team to create messaging that’s fresh, simple, differentiated , and built to inspire partner sellers and customers.
- Operate like a business owner (MDF, metrics, performance)
- Own partner marketing investment strategy, including Market Development Funds (MDF) governance, planning, execution and ROI measurement.
- Proactively seek and secure investments from Alliances and other Partners.
- Define annual goals and KPIs, cascade them regionally, and build a performance rhythm that turns data into decisions.
- Drive continuous improvement in programme structure and execution agility, reducing complexity and increasing impact.
- Lead through influence (matrix leadership)
- Direct and coordinate cross-functional stakeholders across sales, alliances, finance, analytics and regional marketing, delivering outcomes in a highly matrixed environment.
- Coach and mentor a matrix alliance marketing team—raising the bar on execution quality, accountability and partner-centric thinking.
Requirements
What you’ll need- Proven experience working with alliance partners such as (but not limited to) Microsoft, Zoom and Google at regional or global level.
- Significant experience leading partner or alliance marketing programmes in B2B, covering GTM strategy, joint campaigns, enablement & events.
- Strong capability in securing and allocating MDF / co-marketing fund management , performance tracking and ROI storytelling.
- Experience of building new funding models, beyond MDF, is desirable.
- Demonstrable success driving partner GTM alignment & executing joint plans with executive-level partner stakeholders to drive growth and/or efficiencies.
- Exposure to AI and Agentic AI in marketing & GTM context.
- Comfort operating as a data-driven decision-maker with business/financial management skills.
- Strong analytical and research orientation; curious, commercially sharp, and able to quantify opportunities.
Benefits
Comp & perks- Flexible working whenever possible
- Trust our people to get the job done
- Inclusive recruitment process
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
GTM strategypartner marketingco-marketing fund managementperformance trackingROI measurementdata-driven decision-makinganalytical skillsresearch orientationAI in marketingjoint campaigns
Soft Skills
leadershipinfluencecoachingmentoringcommunicationcross-functional collaborationstrategic thinkingcuriositycommercial acumenexecution quality