Digital Marketing Manager
GN Group
full-time
Posted on:
Location Type: Remote
Location: Remote • 🇬🇧 United Kingdom
Visit company websiteJob Level
JuniorMid-Level
About the role
- Digital Campaign Management: Plan and execute multi-channel digital campaigns across paid search, paid social (LinkedIn), display, and retargeting.
- Develop and manage ABM programs.
- Support upsell and cross-sell campaigns for existing customers through digital automation and personalised content journeys.
- Marketing Automation & Martech: Build and optimise automated workflows and nurture streams. Manage lead scoring, segmentation, and data hygiene. Use AI-driven tools for content personalisation, predictive analytics, and performance optimisation. Evaluate new MarTech solutions and lead their integration.
- Content & Conversion: Collaborate with content and product marketing teams to create digital assets (landing pages, emails, ads, etc.) that drive lead generation and pipeline growth. Implement A/B testing across creative, copy, and targeting.
- Analytics & Reporting: Track campaign performance using analytics tools (e.g., Google Analytics, HubSpot dashboards, Power BI). Provide insights on channel ROI, conversion rates, and customer behaviour to guide strategy. Translate data into actionable recommendations for marketing and sales leadership. Continuously optimize the full digital journey.
Requirements
- Have a relevant degree, for example, in marketing, business, communications, or a similar field
- Bring solid strategic and practical experience within B2B digital marketing in a tech or SaaS environment
- Are skilled in planning and executing end-to-end digital customer journeys, from awareness to conversion and retention
- Have a comprehensive understanding of MarTech ecosystems, including CRM, marketing automation, and analytics platforms
- Are comfortable using AI and automation tools to scale campaigns and improve performance
- Have experience managing paid media (such as Google Ads and LinkedIn Ads) and marketing automation journeys
- Bring a keen ability to interpret data and leverage metrics for informed decision-making.
- Communicate clearly, collaborate well across functions, and can implement and support changes in ways of working
Benefits
- Flexible working
- Professional development opportunities
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital campaign managementABM programsmarketing automationlead scoringsegmentationdata hygieneA/B testinganalyticsperformance optimizationcontent personalization
Soft skills
strategic thinkingcollaborationcommunicationdata interpretationdecision-makingadaptabilitycreativityproblem-solvingproject managementcustomer focus