GN Group

Digital Marketing Manager

GN Group

full-time

Posted on:

Location Type: Office

Location: 🇬🇧 United Kingdom

Visit company website
✨ AI Apply
Apply

Job Level

Mid-LevelSenior

About the role

  • Plan and execute multi-channel digital campaigns across paid search, paid social (LinkedIn), display, and retargeting
  • Develop and manage ABM programs
  • Support upsell and cross-sell campaigns for existing customers through digital automation and personalised content journeys
  • Build and optimise automated workflows and nurture streams
  • Manage lead scoring, segmentation, and data hygiene
  • Use AI-driven tools for content personalisation, predictive analytics, and performance optimisation
  • Collaborate with content and product marketing teams to create digital assets (landing pages, emails, ads, etc.) that drive lead generation and pipeline growth
  • Implement A/B testing across creative, copy, and targeting
  • Track campaign performance using analytics tools (e.g., Google Analytics, HubSpot dashboards, Power BI)
  • Provide insights on channel ROI, conversion rates, and customer behaviour to guide strategy
  • Continuously optimize the full digital journey

Requirements

  • Have a relevant degree, for example, in marketing, business, communications, or a similar field
  • Bring solid strategic and practical experience within B2B digital marketing in a tech or SaaS environment
  • Are skilled in planning and executing end-to-end digital customer journeys, from awareness to conversion and retention
  • Have a comprehensive understanding of MarTech ecosystems, including CRM, marketing automation, and analytics platforms
  • Are comfortable using AI and automation tools to scale campaigns and improve performance
  • Have experience managing paid media (such as Google Ads and LinkedIn Ads) and marketing automation journeys
  • Bring a keen ability to interpret data and leverage metrics for informed decision-making
  • Communicate clearly, collaborate well across functions, and can implement and support changes in ways of working
  • It is beneficial to have experience with tools such as Google Analytics, Salesforce, marketing automation platforms, and BI/dashboard tools.
Benefits
  • Flexible working arrangements
  • Professional development opportunities

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
digital marketingABM programslead scoringsegmentationdata hygieneA/B testingcampaign performance trackingcontent personalisationpredictive analyticsperformance optimisation
Soft skills
strategic thinkingcollaborationcommunicationdata interpretationdecision-makingadaptabilitycreativityproblem-solvingcustomer focusproject management