Digital, Social Media Marketing Specialist
GN Group
full-time
Posted on:
Location Type: Remote
Location: Remote • Massachusetts • 🇺🇸 United States
Visit company websiteSalary
💰 $97,000 - $140,000 per year
Job Level
Mid-LevelSenior
About the role
- Plan and execute integrated digital and social media campaigns (paid, organic, and community) that align with global strategy and regional commercial goals
- Serve as the primary liaison with external digital agencies: manage briefs, scope, timelines, deliverables, QA, and budget allocation
- Drive campaign operations: asset collection, landing page coordination, UTM tagging, trafficking, and QA
- Implement and optimize paid social and display campaigns (Meta, LinkedIn, Google Display/Video, programmatic as applicable)
- Develop and maintain regional content and paid media calendars; coordinate cross-functional contributors (creative, sales, product, legal)
- Monitor, analyze, and report on performance (CTR, CPC, CPA, conversion, revenue attribution); build Excel-driven dashboards and present insights in PowerPoint to stakeholders
- Apply test-and-learn methodology to improve campaign performance and support revenue-generation initiatives
- Ensure brand consistency and compliance with global guidelines while adapting messaging for regional audiences
- Support occasional events, product launches and sales enablement activities as needed.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or related field required; Master's degree preferred
- 5+ years of hands-on experience in digital and social media marketing; proven experience working directly with digital agencies
- Demonstrated project management skills — able to coordinate complex cross-functional work and meet tight deadlines
- Advanced competency in Microsoft Office, especially Excel (data analysis, pivot tables) and PowerPoint (executive presentations)
- Practical experience with social ad platforms (Meta Ads Manager, LinkedIn Campaign Manager), Google Analytics/GA4, and reporting tools
- Strong analytical skills with a focus on revenue and conversion metrics
- Excellent written and verbal communication and stakeholder management skills
- Authorized to work in the U.S.; position may be remote within the U.S.; Eastern Time Zone preferred for collaboration.
Benefits
- Competitive compensation and benefits
- Health insurance
- 401(k) plan
- Paid vacation and holidays
- Opportunity to shape regional execution of a new global digital roadmap.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
digital marketingsocial media marketingcampaign managementdata analysisproject managementperformance metricsUTM taggingtest-and-learn methodologybudget allocationcontent calendar management
Soft skills
communicationstakeholder managementanalytical skillsorganizational skillscollaborationtime managementadaptabilityproblem-solvingleadershipcreativity