Corporate Communications Specialist – II

GM Financial

Corporate Communications Specialist creating strategies and multimedia content that connect with customers, dealers, and employees at GM Financial. Partnering with stakeholders to drive effective communication programs.

Posted 7/8/2026full-timeFort Worth • Texas • 🇺🇸 United StatesMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in strategic communications and multimedia content creation, with a strong focus on project management and collaboration across various stakeholders. Proven ability to develop and execute impactful communication strategies that enhance team member experiences and drive audience engagement.

Highest-signal resume keywords

Strategic CommunicationsContent DevelopmentProject ManagementMultimedia StorytellingMarketing Theories

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Content WritingEditingPodcast ProductionCampaign DevelopmentCommunication Strategy

Soft Skills

Time ManagementAdaptabilityCollaborationOrganizational SkillsMultitasking

Tools & Technologies

Social Media PlatformsContent Management SystemsVideo Editing SoftwarePodcast Hosting Platforms

Industry Keywords

Financial LiteracyPublic RelationsMass CommunicationsJournalismStakeholder Engagement

About the role

Key responsibilities & impact

Create strategies and multimedia content that connect with customers, dealers and employees
Brainstorm ideas, collaborate with others, develop strategic concepts and craft meaningful, compelling messages that inspire and motivate audiences to take action
Write and edit content in a variety of channels, including: Websites, advertising, news releases, social media, employee communications, video scripts and executive messaging
Partner with various stakeholders to create, develop and execute multi-channel campaigns and communication programs that drive results
Own content planning, assist in production and host episodes of the financial literacy podcast, *Our Two Cents*
Help manage the site for the online financial literacy program, KEYS by GM Financial® and projects with Marketing
Develop new ideas to support and enhance the overall content strategy
Act as a communication liaison to departments throughout the company
Use strong organizational and project management skills while managing multiple priorities
Consistently manage deadlines and priorities for multiple projects simultaneously
Continually track, measure, evaluate and improve communication efforts that lead to enhanced team member experiences

Requirements

What you’ll need

Knowledge of strategic communications concepts, principles and theories
Must be comfortable working both independently and as a team
Excellent time management skills and ability to multitask
Exhibit a strong understanding of marketing theories as related to strategic communications campaigns that are built to drive the reader to take an action
Highly adaptable and quick to learn, with a proven ability to take ownership of unfamiliar tools and projects and make them successful
Experience developing, hosting and producing podcasts or other multimedia storytelling content is a plus
3-5 years of experience in a related communications or marketing role required
Bachelor’s Degree in related field or equivalent professional work experience, in journalism, mass communications, public relations or related discipline required

Benefits

Comp & perks

Generous benefits package available on day one to include: 401K matching
bonding leave for new parents (12 weeks, 100% paid)
tuition assistance
training
GM employee auto discount
community service pay
nine company holidays