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Product Marketing Manager – Senior
GM Financial. Lead and implement marketing strategies to drive awareness, engagement and affinity with B2C/B2B customers .
About the role
Key responsibilities & impact- Lead and implement marketing strategies to drive awareness, engagement and affinity with B2C/B2B customers
- Define market positioning and go-to-market strategies
- Develop a roadmap of features driven by research and analytics
- Identify customer needs, wants and expectations
- Deliver personalized experiences that exceed customer expectations
- Collaborate with key business stakeholders, developers, UX designers, marketing, analytics teams
- Serve as subject matter expert in key digital channels
- Measure, assess and report on campaign effectiveness.
Requirements
What you’ll need- 4-6 years as a product marketer or similar role required
- High School Diploma or equivalent required
- Bachelor’s Degree in related field or equivalent experience required
- Experience in lifecycle marketing
- Experience in account management
- Experience in product marketing
- Experience in product management
- Experience in road mapping
- Experience in agile methodologies
- Experience working within a matrix organization
- Proven track record of project execution
- Excellent prioritization, time management, organization, and follow-up skills
- Effective product backlog development and grooming
- Self-driven leader
- Ability to dive into performance measurements
- Ability to synthesize analytic results
- Strong analytical skills
- Ability to understand and explain complex issues
- Exceptional interpersonal and communication skills.
- Ability to create and manage a roadmap of campaign and product features and enhancements.
Benefits
Comp & perks- Generous benefits package available on day one to include: 401K matching
- bonding leave for new parents (12 weeks, 100% paid)
- tuition assistance
- training
- GM employee auto discount
- community service pay and nine company holidays.
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
product marketinglifecycle marketingaccount managementproduct managementroad mappingagile methodologiescampaign effectiveness measurementanalyticsproject executionproduct backlog development
Soft Skills
prioritizationtime managementorganizationfollow-upself-driven leadershipanalytical skillsinterpersonal skillscommunication skillsability to synthesize analytic resultsability to explain complex issues
Certifications
High School DiplomaBachelor’s Degree