Senior Marketing Strategy & Planning Manager
Glow25
full-time
Posted on:
Location Type: Remote
Location: Germany
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Job Level
About the role
- You develop a consistent campaign strategy based on our business goals, translate it into a clearly prioritized marketing calendar, and ensure that all initiatives are consistently focused on revenue growth — with a particular focus on our CRM channels: Email, WhatsApp and SMS.
- You plan and manage commercial campaigns and events end-to-end, ensure early alignment between all involved teams, and make sure that key initiatives receive the necessary priority across the company.
- You define clear objectives, KPIs and budgets for each campaign, take operational control across all participating functions, and ensure clear assignment of tasks and responsibilities.
- You identify risks early and proactively develop countermeasures to minimize challenges arising from market changes, internal dependencies, or operational hurdles.
- You evaluate campaign results against defined KPIs, conduct structured post-mortem analyses, and develop best practices and playbooks for recurring campaign formats and seasonal sales events.
- You continuously analyze market trends, customer behavior and competitor activities and use these insights to identify new growth opportunities and further develop our strategy.
- You produce robust performance analyses, derive concrete recommendations for action, and communicate them clearly and understandably to relevant stakeholders.
Requirements
- You have strong German and English skills, both written and spoken.
- You bring several years of experience in strategic marketing planning and project management, ideally in a DTC or e‑commerce environment.
- You can demonstrate proven success in developing and managing campaigns that had a direct impact on revenue and performance.
- You have a deep understanding of CRM and retention mechanics and experience developing and optimizing campaigns across the customer lifecycle.
- You think commercially, prioritize by impact, and understand which levers actually drive growth.
- You work in a structured, analytical and decisive manner while also being pragmatic in execution.
- You have strong communication skills and are able to lead, challenge and align diverse stakeholders toward common goals.
Benefits
- Flexible working hours. You shape your workday to suit what works best for you.
- Glow Card – a monthly bonus. €50 credit per month for local providers — that's an extra €600 per year for you.
- Career development made easy. With our Glowcademy and dedicated learning time per week you can keep progressing.
- 40% employee discount on the entire range — it's really worth it.
- Vacation that does you good. 30 days off + 1 personal holiday + up to 10 additional unpaid days if you need a longer break.
- Health in focus. We cover up to €600 per year for additional healthcare services — from glasses to dental cleaning.
- Secured for the future. After the probation period there's a €600 contribution to your pension plan — and if you contribute yourself, we add another 20%.
- Corporate Benefits & FutureBens. Get exclusive discounts and perks from many partners.
- A culture that truly shines. For 5 consecutive years we've been recognized as a Top Company on Kununu — a real testament to our strong, positive, lived culture.
- Move your way. From workouts to wellness breaks — you decide how to stay fit. Choose between Urban Sports Club or Wellpass.
- Glow25 merch — our team look, your statement.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
strategic marketing planningproject managementcampaign managementKPI definitionbudget managementperformance analysisCRMcustomer lifecycle optimizationmarket trend analysispost-mortem analysis
Soft Skills
strong communication skillsleadershipanalytical thinkingdecisivenesspragmatismcommercial thinkingprioritizationstakeholder alignmentrisk identificationproblem-solving