Align event strategy with overall marketing and sales objectives to maximize business impact and brand visibility. Own the overall event calendar for the US and Canada.
Identify and prioritize opportunities for both external (trade shows, partner events) and internal audiences (team activations).
Oversee scheduling and content planning for demo center visits to drive meaningful engagement with prospects and clients.
Plan and execute internal marketing events and key team activations
Oversee the Lisle Solutions Center experience, coordinating customer visits, demos, and on-site logistics to deliver consistent, high-impact interactions.
Develop, track, and report on budgets for all event types, so spending aligns with event goals and KPIs, finding efficiency gains in repeatable, memorable investments.
Negotiate contracts and maintain relationships with exhibit vendors, AV teams, and conference organizers to secure cost-effective, high-quality services and materials.
Coordinate with approved vendors for event logistics, including registrations and itineraries.
Oversee sponsorship setup and coordination, managing branding, attendee registration, and lodging arrangements.
Lead trade show execution—including pre-planning, booth design, logistics, on-site delivery, and post-show follow-up—for seamless, impactful experiences. Travel will be required to help staff events as necessary.
Manage the inventory, shipping, and on-site handling of Glory devices used at events, including booking show services and overseeing execution from setup through teardown.
Develop comprehensive event documentation and show guides, supporting clear sales and service handovers for continuity and operational excellence.
Communications cycle pre-and post-event to target audience and engaged leads/visitors in support of lead qualification and new opportunity creation. Set up and configure lead capture systems to ensure effective data collection and integration with post-event follow-up, and regular reporting of engagement metrics.
Order marketing collateral and event assets in alignment with brand standards and event requirements.
Collaborate with Product Management, Service Technicians, and Subject Matter Experts to confirm appropriate staffing and technical support for all events.
Liaise with Product Management to ensure device availability, prototype readiness, and technical approvals for event demonstrations.
Optimize on-site mobile app experiences to enhance attendee engagement, streamline event activities, and support real-time updates and analytics.
Work with the marketing team to create engaging on-site experiences that drive visitor interaction and lead qualification.
Monitor, analyze, and report on event performance metrics such as leads, participation, and pipeline impact, providing actionable insights to stakeholders.
Translate post-event learnings and feedback into recommendations for ongoing improvement of event strategy and execution.
Stay current on trends in virtual/hybrid event formats and experiential marketing so industry-leading practices are applied.

Requirements

Bachelor’s degree in business, marketing or communications is required.
MBA or MA in Integrated Marketing Communications a plus
5-8+ years of experience in event planning, experiential marketing, or customer engagement.
Proven success managing trade shows and partner engagements.
Experience with budgeting and vendor negotiation.
Experience creating event programs and integrated campaigns.
Ability to travel and work flexible hours during event periods.
Eloqua and Oracle Sales Cloud Experience Preferred
Excellent project management and campaign management skills managing multiple events simultaneously under tight deadlines
Knowledge of project management and tracking tools such as Monday.com, Trello or Asana
Excellent written and verbal communications skills
Comfortable leading teams and filling gaps
Experience managing and establishing budgets with agency and vendor partners
Proficiency with Excel, Power Point, Word, Adobe, HTML, marketing automation, CMS tools and other digital platforms
Experience using AI-powered tools to manage events, create content and campaigns and analyze event success metrics

Benefits

401(k) Retirement Plan with Fidelity – 2.5% Base contribution paid toward your retirement by Glory even if you do not participate. Plus, Glory matches 3% up to 6% of your contribution
Health insurance – 3 medical plans to choose from. High, Medium and Low deductible through Blue Cross Blue Shield
MDLive – 24/7 Virtual Doctor plus a Nurse Line
Dental insurance
Vision insurance
FSA / Dependent Care
Voluntary Life Insurance
Basic Life insurance and AD&D – Company paid
Short Term Disability / Long Term Disability / Employee Assistance Program – Company paid
Paid Vacation – start with a prorated amount of hours your first year depending on start date. 80 vacation hours earning your first full year and vacation hours increase based on years of service
Paid Sick days based on City/State requirements
Paid Holidays – 9 to 11 days based on start date
Professional development assistance
Education assistance
Adoption Assistance
Legal and ID Theft plans
Annual Bonus opportunity
Opportunities for internal promotions/career advancement

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

event planningexperiential marketingbudget managementvendor negotiationproject managementcampaign managementlead capture systemsdata collectionevent performance metricscontent creation

Soft Skills

communication skillsteam leadershipflexibilityanalytical skillscollaborationproblem-solvingtime managementattention to detailcreativityadaptability

Certifications

Bachelor’s degree in businessBachelor’s degree in marketingBachelor’s degree in communicationsMBAMA in Integrated Marketing Communications