Mid-level Advertising Formats Analyst

Globo

Analista de formatos publicitários criando e monetizando soluções de performance para a Globo, empresa brasileira de mídia, TV e produtos digitais. Condução de projetos AdTech, análises de campanhas e testes A/B.

Posted 8/17/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

Use this summary to align your resume positioning with the role.

Demonstrates expertise in developing and managing advertising formats that drive performance and conversion, utilizing tools like Google Ad Manager and analytics platforms to optimize campaign effectiveness. Strong analytical skills are essential for identifying opportunities and improving media strategies across digital and TV platforms.

Highest-signal resume keywords

Google Ad ManagerProgrammatic PlatformsMedia Performance AnalysisAgile Project ManagementData Ecosystem Familiarity

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills

Analytical SkillsAd Serving ToolsCampaign MeasurementProject DevelopmentConnected TV (CTV) FormatsSQLTableauLookerPerformance MetricsA/B Testing

Soft Skills

Cross-Functional CollaborationStrategic ThinkingProblem SolvingCommunication SkillsTechnical Support

Tools & Technologies

Google AnalyticsAdobe AnalyticsPower BIExcelDashboards

Industry Keywords

AdTechShoppable EcosystemCPMCPACPCROASCTRConversion RateVASTVPAID

Tech Stack

Tools & technologies

PMPSQLTableau

About the role

Key responsibilities & impact

Lead the development and evolution of media formats focused on performance and conversion, aligned with the company’s strategic objectives
Ensure products deliver maximum ROI/ROAS for advertisers by monitoring campaign performance
Map the AdTech market and identify opportunities for new formats that drive conversion
Work cross-functionally with engineering, sales, ad operations and data teams
Manage the lifecycle of new-format projects, from ideation to go-to-market
Analyze conversion campaigns to identify patterns, friction points and opportunities to improve creatives and formats
Design and monitor A/B tests for new advertising products
Document processes and create scalable workflows for performance formats
Provide technical support to the sales team in strategic client meetings
Conceive, manage and analyze advertising formats within the Globo ecosystem (Digital and TV)
Develop action plans and business models for advertising formats
Create solutions and advertising formats in squads with AdTech Engineering, UX, Pricing, Inventory, Product and Performance teams
Work with technology partners on the implementation of new formats
Track indicators and KPIs to certify formats in Globo’s portfolio using Google Ad Manager

Requirements

What you’ll need

Bachelor’s degree
Analytical profile with a focus on the Shoppable ecosystem
Hands-on experience with ad serving tools and programmatic platforms, especially Google Ad Manager (GAM)
Familiarity with data ecosystems, Google Analytics, Adobe Analytics and attribution models
Knowledge of programmatic sales flow: Deals, Open Auction and PMP
Understanding of tracking, tagging and campaign measurement
Experience with media performance and conversion
Familiarity with Google Ad Manager, Power BI, Excel and dashboards
Knowledge of CPM, CPA, CPC and ROAS
Experience developing projects and products
Experience working for digital players or related companies
Experience developing or monetizing formats on Connected TV (CTV)
Technical or strategic knowledge of vertical video and mobile screen engagement
Familiarity with VAST and VPAID tags
Basic knowledge of SQL or Tableau, Looker or Power BI
Solid experience in Product, AdOps, Performance Media or AdTech
Strong knowledge of CPA, CPL, ROAS, ROI, CTR and conversion rate
Proven experience in agile project management and running multiple initiatives simultaneously
Advanced analytical ability to translate large volumes of data into actionable insights
Position exclusive to Black candidates

Benefits

Comp & perks

Recruitment processes conducted 100% remotely
Applications encouraged from anywhere in Brazil and worldwide
Inclusive, welcoming environment that values all people
Diverse team passionate about innovation