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Globo

Mid-level Marketing Analyst – Commercial Planning

Globo

Marketing Analyst at Globo overseeing commercial projects and influencer strategies. Leading proposal creation and collaboration across teams for effective marketing solutions.

Posted 6/30/2026full-timeRio de Janeiro • 🇧🇷 BrazilJuniorMid-LevelWebsite

About the role

Key responsibilities & impact
  • Manage the composition of ViU commercial projects — whether integrated with Globo assets and ecosystem or standalone — including strategy, narrative, scope, and pricing, from initial request through proposal approval, in collaboration with creative and production teams;
  • Actively participate in strategy and creative meetings alongside other commercial planning teams;
  • Develop and present commercial proposals with storytelling that highlight the unique value of ViU social deliverables and the Globo ecosystem;
  • Serve as the focal point for ViU internal teams, other product areas, and commercial teams, ensuring alignment between demand, strategy, and delivery;
  • Design and deliver commercial trainings to enable executives on ViU projects and products;
  • Monitor performance metrics of advertising projects to identify opportunities and recommend course corrections;
  • Create and share internal communication materials and promotional content for ViU projects;
  • Manage projects using Monday and Salesforce, including setup and updates.

Requirements

What you’ll need
  • Degree in Communications or Advertising;
  • Proven experience in planning and managing commercial projects in influencer marketing and/or branded content;
  • Experience creating and presenting commercial proposals with narrative and storytelling;
  • Systemic/product-oriented view of the ViU/Globo ecosystem;
  • Power user of social media, with strong knowledge of major formats and digital platforms;
  • Proficient in Microsoft Office: advanced PowerPoint skills for creating commercial proposals and Excel for spreadsheets and analyses;
  • Ability to quickly manage multiple simultaneous requests, from briefing to proposal delivery;
  • Familiarity with project management and CRM tools such as Monday and Salesforce;
  • Knowledge of the creators ecosystem and the influencer market in Brazil.

Benefits

Comp & perks
  • Hybrid work
  • Inclusive and diverse culture
  • Opportunities for professional development

ATS Keywords

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Hard Skills & Tools
Commercial Project ManagementProposal DevelopmentInfluencer MarketingStorytellingPerformance Metrics AnalysisAdvanced Microsoft ExcelDigital Platform KnowledgeContent Creation
Soft Skills
CollaborationCommunicationTime Management