Product Owner, Mid-level – AI

Globo

Product Owner specializing in IA development for Globo Ads, enhancing user experience and product features. Collaborates with cross-functional teams to drive innovation in digital media solutions.

Posted 6/25/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Drive the evolution of the Globo Ads Assistant (the AI within Globo Ads), connecting business vision, user experience, data and technology;
Identify opportunities where artificial intelligence can reduce friction, support decision-making, improve experience and generate value for advertisers and agencies;
Evolve the product beyond basic support and FAQs, exploring possibilities such as agents, copilots, recommendations, intelligent automations and contextual assistance;
Lead discovery with users, stakeholders and partner teams to understand real pain points in the journey and turn them into product hypotheses;
Build and prioritize the backlog with a focus on impact, feasibility, learning and business value;
Work closely with UX, engineering, data, CRM, Portal, Buying Area and other squads across the Globo Ads ecosystem;
Support the definition of success metrics related to adoption, qualified usage, experience, conversion, journey efficiency and value generation;
Translate business needs into epics, stories, acceptance criteria and clear deliverables for the team;
Monitor usage metrics, response quality, experience performance and results of implemented AI solutions;
Organize and communicate the product vision, roadmap, progress and outcomes to leadership and stakeholders;
Help define the scope and responsibilities of AdAssist within the ecosystem, avoiding concentration of rules that should live in other platform capabilities;
Contribute to a product culture oriented around problems, hypotheses, metrics and continuous learning.

Requirements

What you’ll need

University degree (completed);
Experience as a Product Owner, Product Manager or in an equivalent role for digital products;
Experience with discovery, prioritization, roadmapping, backlog management, refinement and delivery follow-up;
Strong communication skills with business, technology, UX and data stakeholders;
Ability to structure ambiguous problems and turn them into hypotheses, solutions and deliverables;
Basic to intermediate knowledge of generative artificial intelligence and its applications in digital products;
Familiarity with concepts such as virtual assistants, agents, copilots, intelligent automations, recommendation, semantic search and personalization;
Analytical mindset to work with product metrics, KPIs and data-driven decision making;
Ability to work in multidisciplinary environments with multiple dependencies and a high need for alignment;
Experience managing backlogs, writing user stories, defining acceptance criteria and prioritizing initiatives;
Knowledge of Product Discovery and Product Delivery practices;
Familiarity with product metrics, funnels, adoption, engagement, conversion and user satisfaction;
Background in generative AI applied to digital products;
Basic understanding of APIs, integrations, data and product architecture;
Ability to translate AI opportunities into use cases, hypotheses, experiments and a roadmap;
Experience working with UX, engineering and data teams;
Strategic thinking and product vision;
Curiosity to explore new AI possibilities responsibly and with a focus on value;
Clear, concise communication adapted to different audiences;
Maturity in managing stakeholders, priority conflicts and high-ambiguity environments;
Organizational skills and the ability to prioritize;
Critical thinking to question requests and identify the real problem;
Ability to synthesize information and craft executive narratives;
Flexibility and adaptability in a transformational context.

Benefits

Comp & perks

We create environments where everyone is included, welcomed and valued. We are committed to building a more diverse Globo, in representation and perspectives, learning from one another and fostering creativity and innovation.

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Hard Skills & Tools

Product OwnerProduct Managerbacklog managementuser storiesacceptance criteriagenerative artificial intelligenceAPIsdata-driven decision makingProduct DiscoveryProduct Delivery

Soft Skills

strong communication skillsanalytical mindsetstrategic thinkingcuriosityorganizational skillscritical thinkingflexibilityadaptabilitymaturity in managing stakeholdersability to synthesize information

Certifications

University degree