Senior Measurement Analyst – Data & Advertising Performance

Globo

Data & Performance Analyst optimizing advertising campaigns for Globo while using analytics tools and developing reports. Collaborating with internal teams to enhance campaign effectiveness.

Posted 6/11/2026full-timeSão Paulo • 🇧🇷 BrazilSeniorWebsite

ATS Keywords

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Hard Skills

SQLPythonBigQuerydata cleaningdata manipulationstatistical modelspredictive modelsMachine Learningdata visualizationdigital metrics

Soft Skills

data storytellingcommunicationanalytical thinkinginnovationclient interactionpresentation skillsstatistical reasoninghypothesis validationstrategic narrative developmentcontinuous improvement

Tools & Technologies

Google AnalyticsGoogle Ad ManagerLooker StudioPower BITableauExcelGoogle SheetsAPIsApps Scriptdata dashboards

Industry Keywords

marketingadvertisingeconomicsTV metricsCTRVTRVACPMTRPGRP

Tech Stack

Tools & technologies

BigQueryPythonSQLTableau

About the role

Key responsibilities & impact

Ability to collect, process and interpret large volumes of data from multiple sources, such as Google Analytics, Google Ad Manager, Globo data, etc.
Analyze results from statistical models and translate them into relevant, actionable insights for clients.
Develop clear and impactful presentation materials with a focus on data storytelling.
Act as a point of contact for internal and external clients to lead study presentations.
Propose and develop new analyses, automations and AI applications to drive efficiency gains and continuous improvement of the team’s deliverables.
Maintain a constant focus on innovation by monitoring market movements, new technologies and methodologies that can advance our analyses, products and deliverables.
Serve as a technical reference for measurement, attribution and campaign performance evaluation.
Create reports and interactive dashboards that integrate data from multiple sources.
Perform data cleaning and manipulation in BigQuery.
Use programming languages such as SQL or Python to implement customizations and automations in analyses.

Requirements

What you’ll need

Bachelor’s degree completed in Marketing, Advertising, Economics, or related fields.
Knowledge of digital metrics (CTR, VTR, VA, CPM).
Experience with measurement and data tools (Google Analytics, Google Ad Manager, BigQuery).
Knowledge of TV metrics (TRP, GRP).
Knowledge of SQL and Python (intermediate level preferred).
Familiarity with BI and data visualization tools (Looker Studio, Power BI, Tableau, etc.).
Ability to interpret and communicate results from statistical models and attribution analyses.
Strong statistical reasoning for model interpretation, hypothesis validation and translating results into clear insights.
Proficiency in Excel and Google Sheets.
Desirable: knowledge of predictive models and fundamentals of Machine Learning, with interest in applying new analytical methodologies.
Experience in data science or participation in analytical innovation projects.
Familiarity with process automation and integrations between data tools (e.g., APIs, Python scripts or Apps Script).
Ability to communicate complex analyses simply and visually, turning results into strategic narratives.
Advanced English.

Benefits

Comp & perks

We create environments where everyone is included, welcomed and valued.
We are committed to making Globo increasingly diverse in representation and thought, learning from each other and fostering creativity and innovation.