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Globo

Mid-level Marketing Analyst – Strategy and Business Intelligence

Globo

Marketing Analyst focused on retail sector trends and data analysis for Globo. Responsible for insights generation and strategic reporting.

Posted 5/22/2026full-timeSão Paulo • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact
  • Monitor leading players in the retail sector, focusing on Fashion, Technology, Home & Construction, and Pet;
  • Analyze advertisers' advertising investments across different channels to identify business opportunities;
  • Map trends and movements within segments, providing insights and future projections;
  • Build strategic reports using secondary data (economic, social, and technological);
  • Design quantitative (and occasionally qualitative) research;
  • Consolidate and analyze multiple data sources, turning information into actionable insights;
  • Develop data-driven narratives and present them clearly to internal and external audiences;
  • Collaborate with internal teams, supporting commercial planning, sales strategies, and the development of advertising products;
  • Manage simultaneous requests, ensuring quality and meeting deadlines;
  • Conduct analyses and projects autonomously.

Requirements

What you’ll need
  • Bachelor's degree in Marketing, Advertising, Business Administration, Engineering, or related fields;
  • Experience with ad hoc quantitative research;
  • Ability to transform data into clear, impactful visual presentations;
  • Experience in the media and advertising industry and the Brazilian retail market;
  • Experience with data analysis and insight generation;
  • Advanced Excel and advanced PowerPoint skills;
  • Intermediate Power BI;
  • Advanced English;

Benefits

Comp & perks
  • Inclusion and diversity program
  • Continuous learning
  • Team-oriented work
  • Collaborative environment

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools
data analysisquantitative researchdata visualizationinsight generationreport buildingstrategic reportingdata consolidationdata-driven narratives
Soft Skills
collaborationcommunicationtime managementautonomy
Certifications
Bachelor's degree in MarketingBachelor's degree in AdvertisingBachelor's degree in Business AdministrationBachelor's degree in Engineering