Globo

Mid-level Marketing Analyst – Integrated Advertising Business

Globo

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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About the role

  • Generate strategic insights and recommendations that support the commercial positioning of the area's products and solutions.
  • Collect, integrate, and analyze multi-platform audience data, including linear TV, digital platforms, and social media.
  • Develop in-depth analyses of content consumption and audience behavior, identifying trends and opportunities.
  • Prepare analytical reports and presentations that translate data into clear, actionable narratives for different stakeholders.
  • Support decision-making through data-driven analyses, contributing to the continuous improvement of commercial and content strategies.

Requirements

  • Bachelor’s degree in Social Communication, Advertising, Marketing, or related fields.
  • Experience in strategic data analysis, integrating information from different sources, and developing business-oriented analyses.
  • Ability to collect, analyze, and interpret data from multiple platforms, turning information into actionable insights.
  • Strong analytical thinking, critical reasoning, and the ability to connect data to strategic and commercial directions.
  • Experience with analytics and measurement tools such as Google Analytics, YouTube Analytics, Brandwatch, Stilingue, and Cross Platform View (IBOPE).
Benefits
  • Our recruitment processes are 100% remote, and we encourage applications from anywhere in Brazil and around the world.
  • Here, everyone helps make transformation happen.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
strategic data analysisdata integrationbusiness-oriented analysesdata collectiondata interpretationanalytical reportingaudience behavior analysiscontent consumption analysistrend identificationdata-driven decision making
Soft Skills
analytical thinkingcritical reasoningcommunicationstakeholder engagementstrategic thinking