Globo

Senior Marketing Analyst

Globo

full-time

Posted on:

Location Type: Hybrid

Location: Rio de Janeiro • Brazil

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Job Level

Senior

About the role

  • Plan, execute and monitor online and offline marketing activities;
  • Plan the editorial calendar for products;
  • Develop content strategies to generate public conversations;
  • Analyze performance metrics (reach, engagement, growth, conversion) and prepare reports;
  • Monitor trends and audience behavior;
  • Define formats, themes and editorial lines for each platform;
  • Work in partnership with press, media and partner teams;
  • Oversee and ensure execution of approved plans;
  • Propose continuous improvements based on data and insights;
  • Support campaign activities, launches and digital activations.

Requirements

  • Bachelor's degree in Marketing, Advertising, Communications, Journalism or related fields.
  • Experience in strategic content planning;
  • Knowledge of social listening and data analysis;
  • Experience with brands, agencies or high-demand environments;
  • Previous experience leading teams.
Benefits
  • Position also open to candidates with disabilities (PwD).
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
content strategiesperformance metricsdata analysisstrategic content planning
Soft Skills
leadershipcommunicationcollaborationanalytical thinking
Certifications
Bachelor's degree in MarketingBachelor's degree in AdvertisingBachelor's degree in CommunicationsBachelor's degree in Journalism