Sales Enablement Specialist – Mid Corp
Globo
full-time
Posted on:
Location Type: Hybrid
Location: São Paulo • Brazil
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About the role
- What your day-to-day will look like:
- Analyze the full portfolio of products, commercial formats and sponsorships to identify the solutions most aligned with the needs of the Midsize Companies (Mid Corp) market;
- Curate and adapt offerings, coordinating scope adjustments, packaging and commercial terms with Product and Pricing teams, focusing on increasing sales effectiveness for Mid Corp;
- Partner with the Commercial team to structure the technical and commercial rationale for offerings, supporting value proposition, differentiation and alignment with customer needs;
- Develop, structure and maintain the sales narrative for offerings, translating products and solutions into clear, sellable proposals oriented to the business challenges of Mid Corp customers;
- Collect, organize and analyze structured feedback from the sales team (successes, objections and reasons for loss), turning field learnings into practical recommendations for evolving offerings with internal stakeholders;
- Identify needs for data, studies and analyses that support the commercial discourse and the evolution of offerings, coordinating requests with Measurement and BI teams without directly performing the analyses;
- Support prioritization of the offering portfolio for Midsize Companies, considering commercial clarity, sellability and field learnings;
- Contribute to the creation, updating and governance of sales support materials (offering guides, presentations, one-pagers), ensuring consistency between product, narrative and commercial approach.
Requirements
- What you need:
- Solid experience in sales planning, strategic planning, commercial strategy or agency roles, with strong interface with commercial teams;
- Experience in B2B environments, preferably focused on SMEs or MidCorp;
- Experience in curating, packaging and positioning offerings, with direct involvement in tailoring solutions to market demands;
- Ability to build technical and commercial arguments to support consultative selling;
- Understanding of the sales cycle, including conversion factors, objections and reasons for loss;
- Skill in structuring field feedback and turning it into practical recommendations for product and offering development;
- Excellent communication, autonomy and the ability to work collaboratively with multiple internal stakeholders.
Benefits
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Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
sales planningstrategic planningcommercial strategyB2B environmentscurating offeringspackaging offeringspositioning offeringsconsultative sellingsales cycledata analysis
Soft Skills
communicationautonomycollaborationorganizational skillsanalytical skills