Globo

Sales Campaigns Specialist

Globo

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • Brazil

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Tech Stack

Tableau

About the role

  • Develop and maintain revenue potential models (TAM, SAM, SOM) by customer, segment, region, or vertical, considering variables such as company size, industries, penetration, churn, and historical upsell;
  • Map the customer base to identify growth opportunities (e.g., high-potential accounts, under-penetrated accounts) and define prioritization criteria;
  • Segment the customer/prospect database for customized revenue-growth campaigns (scope: acquisition, retention, expansion) and measure the impact of these campaigns on incremental revenue, conversion, and ROI;
  • Monitor recurrence, frequency, average ticket, product mix, and customer usage/purchase patterns;
  • Detect critical behavioral changes that indicate churn risk, decreased engagement, or upsell opportunity;
  • Implement cohort and customer lifecycle analyses to support retention and expansion decisions;
  • Build automated alerts, rules, and triggers (e.g., volume drop, absence of transactions, reduced engagement);
  • Collaborate with Marketing Automation to create behavior-driven journeys for churn prevention;
  • Co-design data-driven acquisition, upsell, cross-sell, and reactivation campaigns with Marketing and Sales;
  • Measure campaign impact: pipeline generated, conversion, ROI, incremental revenue, and journey efficiency;
  • Create analytical dashboards (Power BI, Tableau, Looker) to track potential, behavior, conversion, and incremental revenue;
  • Produce recurring studies on campaign performance and customer-base evolution (LTV, churn, share-of-wallet);
  • Translate analyses into practical, actionable insights for leadership and commercial squads to support decision-making.

Requirements

  • Bachelor's degree or higher;
  • Strong experience in data analysis, commercial intelligence, or Sales Operations;
  • Advanced knowledge of revenue metrics, customer segmentation, and lifecycle analysis;
  • Ability to work with large datasets and turn analyses into strategic insights;
  • Experience with BI tools (Power BI, Tableau, Looker) and advanced Excel;
  • Ability to collaborate with Marketing, Sales, and Product teams;
  • Intermediate English for reading and participating in meetings.
Benefits
  • Our selection processes are conducted 100% remotely, and we encourage applications from anywhere in Brazil and worldwide. #vempraglobo
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
data analysisrevenue metricscustomer segmentationlifecycle analysiscampaign measurementcohort analysiscustomer lifecycle analysisanalytical dashboardsExcel
Soft Skills
collaborationstrategic insightscommunication
Certifications
Bachelor's degree