Globo

Sales Campaigns Specialist

Globo

full-time

Posted on:

Location Type: Hybrid

Location: São Paulo • 🇧🇷 Brazil

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Job Level

Mid-LevelSenior

Tech Stack

Tableau

About the role

  • Develop and maintain revenue potential models (TAM, SAM, SOM) by customer, segment, region, or vertical, considering variables such as company size, industries, penetration, churn, and historical upsell;
  • Map the customer base to identify growth opportunities (e.g., high-potential accounts, under-penetrated accounts) and define prioritization criteria;
  • Segment the customer/prospect database for customized revenue-growth campaigns (scope: acquisition, retention, expansion) and measure the impact of these campaigns on incremental revenue, conversion, and ROI;
  • Monitor recurrence, frequency, average ticket, product mix, and customer usage/purchase patterns;
  • Detect critical behavioral changes that indicate churn risk, decreased engagement, or upsell opportunity;
  • Implement cohort and customer lifecycle analyses to support retention and expansion decisions;
  • Build automated alerts, rules, and triggers (e.g., volume drop, absence of transactions, reduced engagement);
  • Collaborate with Marketing Automation to create behavior-driven journeys for churn prevention;
  • Co-design data-driven acquisition, upsell, cross-sell, and reactivation campaigns with Marketing and Sales;
  • Measure campaign impact: pipeline generated, conversion, ROI, incremental revenue, and journey efficiency;
  • Create analytical dashboards (Power BI, Tableau, Looker) to track potential, behavior, conversion, and incremental revenue;
  • Produce recurring studies on campaign performance and customer-base evolution (LTV, churn, share-of-wallet);
  • Translate analyses into practical, actionable insights for leadership and commercial squads to support decision-making.

Requirements

  • Bachelor's degree or higher;
  • Strong experience in data analysis, commercial intelligence, or Sales Operations;
  • Advanced knowledge of revenue metrics, customer segmentation, and lifecycle analysis;
  • Ability to work with large datasets and turn analyses into strategic insights;
  • Experience with BI tools (Power BI, Tableau, Looker) and advanced Excel;
  • Ability to collaborate with Marketing, Sales, and Product teams;
  • Intermediate English for reading and participating in meetings.
Benefits
  • Our selection processes are conducted 100% remotely, and we encourage applications from anywhere in Brazil and worldwide. #vempraglobo

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
data analysisrevenue metricscustomer segmentationlifecycle analysiscampaign measurementcohort analysiscustomer lifecycle analysisanalytical dashboardsExcel
Soft skills
collaborationstrategic insightscommunication
Certifications
Bachelor's degree