Performance Marketer, Part-Time – Paid Search Focus

GLOBALTALENT

Performance Marketer focused on Google Ads and broader media efforts for The Global Talent Co. Optimize acquisition strategies and collaborate with creative teams.

Posted 4/29/2026part-timeRemote • 💃 Anywhere in Latin AmericaMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Plan, manage, and optimize performance marketing campaigns with a strong focus on Google Ads (Paid Search), while supporting Meta and LinkedIn channels
Own keyword strategy, bidding, and search intent optimization to drive high-quality candidate acquisition
Test and experiment with new platforms such as X (Twitter), Reddit, and TikTok to expand acquisition reach
Own the full lifecycle of paid campaigns: targeting, creative briefing, testing, optimization, and reporting
Work closely with our creative and content teams to develop and iterate on high-performing ad assets
Monitor KPIs like CPL, CPA, and ROAS to guide strategic decisions
Develop insights from campaign data and translate them into actionable improvements
Stay up to date with platform changes, ad formats, algorithm shifts, and best practices
Continuously A/B test headlines, creative, landing pages, and calls-to-action to improve conversion
Build and manage performance dashboards to communicate metrics with the leadership team

Requirements

What you’ll need

3–6 years of hands-on experience running Google Ads (Paid Search) campaigns, with additional experience in Meta and/or LinkedIn.
Strong understanding of keyword research, match types, bidding strategies, and search intent.
Proven track record of optimizing campaigns across the funnel, improving conversion and lowering CPL.
Strong analytical mindset and experience working with tools like Google Analytics, Looker Studio, or Mixpanel.
Comfortable managing and scaling paid budgets across multiple platforms.
Experience collaborating with creatives to shape high-converting ad assets.
Familiarity with new or niche ad channels like Reddit Ads, X Ads (Twitter), or TikTok Ads.
Highly autonomous, organized, and comfortable in a remote-first environment.
Bonus: Background in talent acquisition, recruitment marketing, or marketing to marketers.
Bonus: Experience in lead generation or B2B performance marketing.

Benefits

Comp & perks

Health insurance
Remote working

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Google AdsPaid Searchkeyword researchbidding strategiesconversion optimizationA/B testingcampaign optimizationperformance marketinglead generationB2B performance marketing

Soft Skills

analytical mindsetorganizational skillsautonomycollaborationcommunication