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GLOBALTALENT

Digital Performance Director

GLOBALTALENT

. Own the end-to-end site experience across UX, content, merchandising, conversion, and mobile.

Posted 4/20/2026full-timeRemote • 🇺🇸 United StatesLeadWebsite

About the role

Key responsibilities & impact
  • Own the end-to-end site experience across UX, content, merchandising, conversion, and mobile.
  • Drive improvements across PDPs, cart, checkout, and onsite flows to increase conversion, AOV, and revenue per session.
  • Own customer acquisition strategy in partnership with internal and external performance teams.
  • Ensure paid media, landing pages, lifecycle, and onsite experience operate as a cohesive system.
  • Own email and lifecycle strategy to accelerate repeat purchase, retention, and lifetime value.
  • Deliver decision-oriented reporting that connects performance to business outcomes.
  • Use cohort and pathway analysis to guide prioritisation and investment decisions.
  • Build scalable CRM and first-party data foundations across ecommerce, events, education, and community touchpoints.
  • Act as the primary steward of the brand's digital expression.

Requirements

What you’ll need
  • 7–10+ years in ecommerce, DTC, or digital growth roles
  • Candidate must be comfortable working 🕐 7:30am – 5:00pm PST
  • Senior-level ownership of performance outcomes
  • Proven track record growing a sub-scale DTC or ecommerce channel
  • Strong unit economics fluency — CAC, LTV, payback period, contribution margin
  • Deep expertise in lifecycle marketing and acquisition performance
  • Experience leading and overseeing a small team
  • Data-driven mindset, fast-moving, comfortable with ambiguity
  • Highly collaborative — able to drive outcomes without direct authority

Benefits

Comp & perks
  • Flexible work arrangements
  • Professional development opportunities

ATS Keywords

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Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
lifecycle marketingcustomer acquisition strategycohort analysispathway analysisCRMdata-driven decision makingconversion optimizationAOV (Average Order Value)CAC (Customer Acquisition Cost)LTV (Lifetime Value)
Soft Skills
collaborationleadershipdata-driven mindsetcomfort with ambiguitystrategic thinkingperformance ownershipcommunicationteam oversightdecision-oriented reportingprioritization