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Digital Performance Director
GLOBALTALENTDigital Performance Director leading ecommerce performance and digital growth strategies for a global health & wellness brand. Managing acquisition, retention, and high-impact conversion strategies.
About the role
Key responsibilities & impact- Own the end-to-end site experience across UX, content, merchandising, conversion, and mobile.
- Drive improvements across PDPs, cart, checkout, and onsite flows to increase conversion, AOV, and revenue per session.
- Own customer acquisition strategy in partnership with internal and external performance teams.
- Ensure paid media, landing pages, lifecycle, and onsite experience operate as a cohesive system.
- Own email and lifecycle strategy to accelerate repeat purchase, retention, and lifetime value.
- Deliver decision-oriented reporting that connects performance to business outcomes.
- Use cohort and pathway analysis to guide prioritisation and investment decisions.
- Build scalable CRM and first-party data foundations across ecommerce, events, education, and community touchpoints.
- Act as the primary steward of the brand's digital expression.
Requirements
What you’ll need- 7–10+ years in ecommerce, DTC, or digital growth roles
- Candidate must be comfortable working 🕐 7:30am – 5:00pm PST
- Senior-level ownership of performance outcomes
- Proven track record growing a sub-scale DTC or ecommerce channel
- Strong unit economics fluency — CAC, LTV, payback period, contribution margin
- Deep expertise in lifecycle marketing and acquisition performance
- Experience leading and overseeing a small team
- Data-driven mindset, fast-moving, comfortable with ambiguity
- Highly collaborative — able to drive outcomes without direct authority
Benefits
Comp & perks- Flexible work arrangements
- Professional development opportunities
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
lifecycle marketingcustomer acquisition strategycohort analysispathway analysisCRMdata-driven decision makingconversion optimizationAOV (Average Order Value)CAC (Customer Acquisition Cost)LTV (Lifetime Value)
Soft Skills
collaborationleadershipdata-driven mindsetcomfort with ambiguitystrategic thinkingperformance ownershipcommunicationteam oversightdecision-oriented reportingprioritization