GlobalPeopleTransitions

Retail Media Strategy Consultant

GlobalPeopleTransitions

full-time

Posted on:

Location Type: Hybrid

Location: Salzburg • Austria

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Salary

💰 €62,500 per year

About the role

  • Design seamless and engaging customer experiences across digital, in-store, and service touchpoints while driving global efficiency and cost savings
  • Lead the coordination and oversight of ongoing retail media trials, ensuring effective execution across various markets
  • Monitor the progression of trials, addressing any challenges to meet planned timelines and objectives, and help develop ALDI’s approach to Retail Media
  • Manage the ad creative process in collaboration with in-market channel teams, ensuring all creative assets align with ALDI's brand standards and campaign objectives
  • Oversee the development of key assets required for trial execution, ensuring they resonate with target audiences while maintaining consistency across channels
  • Manage and oversee ad placements across digital and physical retail channels, ensuring accurate setup and timely execution according to campaign plans
  • Monitor and analyze ad performance continuously, using data to make informed adjustments that optimize visibility, engagement, and conversion rates
  • Implement rapid-response changes based on performance data, such as modifying ad creatives, adjusting bid strategies, or reallocating budgets to higher-performing channels
  • Develop and maintain performance reporting, providing regular updates to stakeholders that highlight key metrics, insights, and recommendations for future campaigns
  • Conduct weekly coordination meetings with in-market channel teams to discuss ongoing campaigns, activations, and performance optimization
  • Enhance communication and workflow between teams to ensure cohesive campaign execution
  • Serve as the primary liaison for agency partners, facilitating collaboration and leveraging their expertise to support campaign execution and enhancements
  • Ensure that agency deliverables align with ALDI’s objectives and campaign requirements

Requirements

  • Prior experience in a media coordination or analyst role within the retail or FMCG sectors
  • A proactive approach, eager to identify challenges and opportunities for process improvement
  • Strong project management skills and the ability to handle multiple projects simultaneously in a fast-paced environment
  • In-depth knowledge of the creative process and digital media channel management
  • Exceptional analytical skills with a proven ability to use data to inform decisions and drive campaign success
  • Excellent communication and organizational skills, capable of driving collaboration across teams and with external partners
Benefits
  • 6 weeks of annual leave every year
  • A range of subsidised childcare support options
  • Options to work remotely - from home or anywhere within Austria (up to 13 days per month), and from abroad (up to 30 days per year, selected countries)
  • Mobile devices provided to enable flexible working
  • Relocation support (including visas/permits, home search and moving allowance)
  • Free and subsidised healthy food and drinks provided at work
  • Subsidised public transport
  • Bike leasing programme to save up to 20% on bike costs to encourage sustainable transport and improve affordability
  • Discounts on a wide range of shopping in categories like fashion, travel, sports and many more
  • All the training you need to excel in your role
  • Extensive personal and professional development
  • High level of responsibility in a diverse and international business environment
  • Collaboration with teams across borders
  • Private health insurance discounts
  • Comprehensive wellbeing & (mental) health support
  • On-site & online sports with Wellpass Membership
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
media coordinationad creative processad performance analysiscampaign managementdigital media channel managementperformance reportingdata analysisproject managementbudget allocationcreative asset development
Soft Skills
proactive approachcommunication skillsorganizational skillscollaborationproblem-solvingtime managementleadershipadaptabilityanalytical thinkingstakeholder management