Marketing Measurement Specialist
GlobalPeopleTransitions
full-time
Posted on:
Location Type: Hybrid
Location: Salzburg • 🇦🇹 Austria
Visit company websiteSalary
💰 €54,300 per year
Job Level
Mid-LevelSenior
About the role
- Design seamless and engaging customer experiences across digital, in-store, and service touchpoints while driving global efficiency and cost savings
- Roll out a bespoke marketing effectiveness framework for all countries
- Lead change management and provide ongoing support as the countries apply the framework and improve their marketing measurement
- Support the ongoing adoption of a global MMM solution in each country
- Help countries interpret results and implement recommendations to prove the value of the program back to the business
- Support the improvement of brand tracking solutions and ensure findings feed into marketing plans
- Create and monitor an overall marketing test and learn program to establish the effectiveness of changes made to marketing and media plans
- Identify further opportunities to improve marketing measurement and work with countries to find solutions to cover measurement gaps
Requirements
- Experience working in a marketing client-side or media agency role
- Experience of working in marketing measurement and effectiveness
- Understanding of MMM programmes and the full range of solutions available, with their relative pros and cons
- Good understanding of marketing principles, including advertising, promotion, pricing, sales data, media planning and buying
- Experience of developing and implementing ways of working and improved processes
- Working knowledge of media and marketing, ideally across all offline and online channels
- Experience in a global role or of working with multiple markets, such as the UK, US, Germany, Austria and Italy
- Fantastic eye for detail, strong analytical skills
- Proactive, inquisitive and personable nature
- Ability to communicate to high level stakeholders and package up complex information in an understandable way
Benefits
- 6 weeks of annual leave every year
- A range of subsidised childcare support options
- Options to work remotely - from home or anywhere within Austria (up to 13 days per month), and from abroad (up to 30 days per year, selected countries)
- Mobile devices provided to enable flexible working
- Relocation support (including visas/permits, home search and moving allowance)
- Free and subsidised healthy food and drinks provided at work
- Subsidised public transport
- Bike leasing programme to save up to 20% on bike costs to encourage sustainable transport and improve affordability
- Discounts on a wide range of shopping in the categories like fashion, travel, sports and many more
- All the training you need to excel in your role
- Extensive personal and professional development
- High level of responsibility in a diverse and international business environment
- Collaboration with teams across border
- Private health insurance discounts
- Comprehensive wellbeing & (mental) health support
- On-site & online sports with Wellpass Membership
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing measurementmarketing effectivenessMMM programmesmedia planningmedia buyingdata analysisprocess improvementmarketing test and learnbrand tracking solutionscustomer experience design
Soft skills
analytical skillsattention to detailproactive natureinquisitive naturepersonable naturecommunication skillsstakeholder managementchange managementproblem-solvingcollaboration