CRM Analyst, Hubspot

Globalfy

CRM Analyst responsible for executing and optimizing communication initiatives and customer lifecycle strategies. Leveraging HubSpot Marketing Hub to enhance customer engagement through multiple channels.

Posted 4/21/2026full-timeRemote • 🇧🇷 BrazilMid-LevelSeniorWebsite

About the role

Key responsibilities & impact

Own the implementation and optimization of CRM campaigns across Email, WhatsApp, and other channels using HubSpot Marketing Hub
Design and manage automated workflows, ensuring efficiency, scalability, and alignment with business goals
Develop and execute communication strategies across the customer lifecycle (lead, onboarding, engagement, retention, churn) and for seasonal campaigns such as Black Friday, Webinars, tax season, and more
Build and maintain audience segmentation strategies to ensure relevant and personalized communication
Monitor campaign performance, generate reports, and build dashboards to track key metrics and identify optimization opportunities
Define and execute A/B testing strategies across content, timing, and other campaign variables to drive continuous optimization and performance improvement
Collaborate with the Marketing, Sales, and Customer Experience teams to ensure alignment on messaging and the customer journey
Identify and implement process improvements to increase efficiency and performance in CRM operations
Leverage AI tools (such as ChatGPT, Claude, and HubSpot AI features) to enhance email layouts, calls to action, automation, reports, and overall CRM performance

Requirements

What you’ll need

Advanced English (written and verbal)
Proven hands-on experience with HubSpot Marketing Hub (essential)
Strong experience with Email and WhatsApp communication strategies
Advanced knowledge of Workflows within HubSpot
Experience in building reports and dashboards, with the ability to analyze campaign performance and extract insights
Strong understanding of customer lifecycle and CRM strategies across different journey stages
High level of attention to detail and organization, ensuring accuracy in execution and data handling
Experience using AI tools (e.g., ChatGPT, Claude)
Strong communication skills and the ability to work with different teams inside the company

Benefits

Comp & perks

Thoughtful benefits package designed to support each team member’s well-being and professional journey
Opportunities for professional development
Inclusive and dynamic work environment
Autonomy and real ownership in a true builder’s environment
Space to test ideas
High-performing team and challenging, meaningful projects
Opportunity to grow with the company and leave your mark

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

CRM campaignsautomated workflowsA/B testingaudience segmentationreport buildingdashboard creationcampaign performance analysiscommunication strategiescustomer lifecycle managementprocess improvement

Soft Skills

attention to detailorganizationcommunicationcollaboration