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About the role
Key responsibilities & impact- Own the implementation and optimization of CRM campaigns across Email, WhatsApp, and other channels using HubSpot Marketing Hub
- Design and manage automated workflows, ensuring efficiency, scalability, and alignment with business goals
- Develop and execute communication strategies across the customer lifecycle (lead, onboarding, engagement, retention, churn) and for seasonal campaigns such as Black Friday, Webinars, tax season, and more
- Build and maintain audience segmentation strategies to ensure relevant and personalized communication
- Monitor campaign performance, generate reports, and build dashboards to track key metrics and identify optimization opportunities
- Define and execute A/B testing strategies across content, timing, and other campaign variables to drive continuous optimization and performance improvement
- Collaborate with the Marketing, Sales, and Customer Experience teams to ensure alignment on messaging and the customer journey
- Identify and implement process improvements to increase efficiency and performance in CRM operations
- Leverage AI tools (such as ChatGPT, Claude, and HubSpot AI features) to enhance email layouts, calls to action, automation, reports, and overall CRM performance
Requirements
What you’ll need- Advanced English (written and verbal)
- Proven hands-on experience with HubSpot Marketing Hub (essential)
- Strong experience with Email and WhatsApp communication strategies
- Advanced knowledge of Workflows within HubSpot
- Experience in building reports and dashboards, with the ability to analyze campaign performance and extract insights
- Strong understanding of customer lifecycle and CRM strategies across different journey stages
- High level of attention to detail and organization, ensuring accuracy in execution and data handling
- Experience using AI tools (e.g., ChatGPT, Claude)
- Strong communication skills and the ability to work with different teams inside the company
Benefits
Comp & perks- Thoughtful benefits package designed to support each team member’s well-being and professional journey
- Opportunities for professional development
- Inclusive and dynamic work environment
- Autonomy and real ownership in a true builder’s environment
- Space to test ideas
- High-performing team and challenging, meaningful projects
- Opportunity to grow with the company and leave your mark
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
CRM campaignsautomated workflowsA/B testingaudience segmentationreport buildingdashboard creationcampaign performance analysiscommunication strategiescustomer lifecycle managementprocess improvement
Soft Skills
attention to detailorganizationcommunicationcollaboration