
Head of Marketing
Globaldev Group
full-time
Posted on:
Location Type: Remote
Location: Ukraine
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Job Level
About the role
- Manage primary channels (X, LinkedIn) and secondary channels (Instagram, TikTok, Reddit)
- Create and publish a mix of written and video content: product announcements, educational content, behind-the-scenes updates, user stories
- Build genuine community presence—not just broadcasting, but participating authentically in no-code and startup communities
- Track what resonates and iterate on content strategy weekly
- Creator & Influencer Partnerships (30%)
- Design and execute experiments with content creators across relevant verticals (no-code tools, startup tools, internal tools, etc.)
- Identify creators whose audiences align with our ICP
- Prepare partnership briefs, manage budgets, handle outreach, and coordinate content creation
- Build relationships with creators and thought leaders in the space—this is ongoing relationship work, not one-off transactions
- Track results and decide which creator partnerships to scale
- Marketing Experiments & Analytics (20%)
- Run systematic experiments to identify which channels, content types, and audiences drive the most meaningful growth
- Set up tracking and reporting to understand what's working (engagement, clicks, signups, early conversion signals)
- Weekly analysis of what we're learning—what content formats land, which creator verticals resonate, which communities are most engaged
- Propose new experiments based on learnings
- Community & Outreach (10%)
- Participate in relevant communities (Reddit, Discord, Slack communities around no-code tools)
- Light direct outreach to creators you want to collaborate with, engaged community members, or people engaging with your content
- Gather unfiltered feedback on messaging, positioning, and product gaps
Requirements
- Strong written English (you'll be creating/editing content across platforms)
- Self-directed—you'll need to own strategy and experimentation without constant guidance
- Genuine understanding of the builder/no-code/startup mindset (you've used these tools, been part of these communities, or understand the pain points deeply)
- Experience with content creation, community engagement, or creator partnerships in tech/startup spaces
- Comfort with ambiguity and rapid iteration—we're still figuring out what works
- Bias toward communication. We talk early when things are blocked and work through problems together.
- High trust, high responsibility. We give real autonomy and expect honesty, accountability, and ownership in return.
Benefits
- Direct cooperation with the already successful, long-term, and growing project.
- Flexible work arrangements.
- Collaborative and supportive team culture.
- Truly competitive salary.
- Help and support from our caring HR team.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
content creationcontent strategyanalyticsexperimentationcommunity engagementpartnership managementbudget managementtracking and reportingcopywritingvideo production
Soft Skills
self-directedcommunicationrelationship buildingadaptabilityownershipaccountabilitycollaborationproblem-solvingfeedback gatheringauthentic participation