Global Payments Inc.

Channel Marketing Manager

Global Payments Inc.

full-time

Posted on:

Location Type: Hybrid

Location: Texas • 🇺🇸 United States

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Job Level

Mid-LevelSenior

About the role

  • Develop and execute integrated marketing plans for FI and Association partners, driving measurable growth in merchant acquisition, activation, and adoption
  • Build and deliver multi-channel campaigns — including email, digital media, content marketing, webinars, and live events — designed to generate qualified leads and marketing-attributed revenue
  • Partner closely with the Events team to plan and execute programmatic partner events — including conferences, pop-up branch launches, and association activations — supporting these with pre- and post-event campaigns, lead follow-up strategies, and on-site participation as appropriate
  • Collaborate cross-functionally with Business Development, Product, Portfolio Marketing, and Sales to align messaging, optimize channel strategies, and ensure joint success with partners
  • Manage co-branded campaigns and enablement initiatives, equipping partners with the tools, content, and creative needed to promote our solutions
  • Oversee campaign budgets, performance metrics, and ROI, ensuring programs are efficient, scalable, and tied to measurable results
  • Support product launches and solution enhancements with targeted partner and merchant communications that drive adoption and awareness
  • Identify new growth opportunities within untapped markets or emerging partner categories, translating insights into actionable programs
  • Work with content strategy team on thought-leadership content such as webinars, whitepapers, and industry event activations to elevate our brand with key partner audiences
  • Represent marketing in partner and industry discussions, championing our brand and ensuring consistent representation across channels

Requirements

  • Bachelor’s degree required in Marketing, Business, Communications, or related field
  • 5+ years of B2B marketing experience, ideally within payments, FinTech, or financial services
  • Experience with financial institutions, associations, or channel/partner marketing strongly preferred
  • Proven success developing revenue-driving campaigns aligned to sales and partner goals
  • Strong understanding of marketing funnels, campaign attribution, and performance metrics
  • Skilled project manager — organized, detail-oriented, and comfortable balancing multiple priorities
  • Experience managing marketing budgets, agency relationships, and external vendors
  • Proficiency with CRM and marketing automation tools (Salesforce, Marketo preferred)
  • Excellent communication and presentation skills, with the ability to engage stakeholders and partners at all levels
  • Bilingual (English/Spanish) strongly preferred but not required
  • Entrepreneurial, strategic, and hands-on — comfortable moving from big-picture planning to execution
  • Willingness to travel up to 25% for partner meetings, trade shows, and events
Benefits
  • medical, dental and vision care
  • EAP programs
  • paid time off
  • recognition programs
  • retirement and investment options
  • charitable gift matching programs
  • worldwide days of service

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
B2B marketingcampaign attributionperformance metricsproject managementmarketing funnelsrevenue-driving campaignspartner marketingcontent marketinglead generationevent marketing
Soft skills
organizationaldetail-orientedcommunicationpresentationstrategic thinkingentrepreneurial mindsetcollaborationstakeholder engagementmulti-taskingleadership