Growth Marketing Manager
Global Payments Inc.
full-time
Posted on:
Location Type: Remote
Location: Remote • New York, Texas • 🇺🇸 United States
Visit company websiteJob Level
Mid-LevelSenior
About the role
- Lead brand integrated marketing campaigns for various products or channels with the goal of driving brand awareness and revenue for POS SMB
- Map target audiences, relevant messages, content, and tactics to the customer journey, resulting in cohesive campaign plans
- Measure & optimize campaign performance to achieve revenue growth goals; provide recommendations to improve engagement and conversion
- Drive maximum return on investment and cross-channel efficiency
- Provide ongoing campaign performance, insights, and goal pacing to internal stakeholders and leaders
- Work with Sales Enablement to ensure SDRs and Sales are enabled to successfully convert engagement with prospects from demand gen campaigns
- Collaborate with International Marketing, Field Marketing, and Partner Marketing counterparts to extend campaigns into other go-to-market channels and regions
- Evaluate new vendors, manage campaign budget and related vendor onboarding
- Present campaign updates at marketing all-hands meetings and other forums on a regular basis
Requirements
- Minimum of 5 years’ experience in B2B SaaS demand generation and growth marketing
- Proven track record of building and executing highly engaging, revenue-driven marketing programs
- Demonstrated understanding of integrated campaign architecture and the customer decision journey
- Strong relationship builder and high collaborator with Sales, marketing leadership, and other stakeholders
- Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights
- Resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives with limited oversight
- Excellent communication skills, particularly when articulating findings in meaningful, clear ways to leadership stakeholders with an emphasis on actionable insights
- Experience with SMB, payments, point of sale, or ecommerce highly preferred.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
B2B SaaSdemand generationgrowth marketingintegrated campaign architecturecampaign performance measurementrevenue-driven marketing programscustomer decision journeyanalyticsmarketing automationCRM tools
Soft skills
relationship buildingcollaborationself-motivationdisciplinecommunicationinsight articulationresourcefulnessobjective definitionstakeholder engagementpresentation skills