Product Marketing

• Develops and implements the strategy for marketing of assigned products/product line; ensures it aligns with the overall product marketing strategy and commercialization framework.
• Manages all product marketing efforts to develop product messaging and positioning.
• Builds messaging, tools and supporting programs that drive client adoption of company products.
• Manages execution of go-to-market, positioning and communications strategies for company products and services.
• Collaborates with corporate marketing, sales and product leadership to maximize the impact of product deliveries and increase speed to revenue.
• Product positioning and messaging - develop differentiated positioning and messaging informed by thorough knowledge of the audience, competition and industry.
• Effectively communicate the value of our product targeted for specific audiences.
• Product Launches - responsible for orchestrating and leading product launches from crafting messaging, content and initiatives to tracking progress and measuring success.
• Go-to-market strategy - lead the development and execution of comprehensive go-to-market plans to drive product adoption and customer engagement.
• Cross sell strategy - partner with the Product and Revenue Marketing teams to develop and execute cross sell strategies to existing customers as well as integrating cross sell strategies into the buyer journey for net new customers.
• Sales enablement - responsible for creating sales enablement materials including and not limited to sales collaterals, demos, sales tools and more, to effectively communicate the product capabilities and benefits.
• Supporting the buyer's journey for our inside and channel sales teams and enabling them to drive success is key to the role.
• Marketing campaigns - work with our revenue and partner marketing teams to support campaign initiatives attracting new customers as well as cross selling to existing customers, as mentioned above.
• Be the voice of the customer - enable internal teams by being the internal voice of the customer.

Senior Product Marketing Manager

Director, Product Marketing – GTM Lead

Product Marketing Manager

Senior Director of Product Marketing

Staff Product Marketing Manager

Senior Product Marketing Manager – Data Center