Senior Manager, Sponsored Advertising

Global Overview

Sr. Manager for Sponsored Advertising leading advertising initiatives on Amazon.

Posted 5/19/2026full-timeRemote • California, Colorado, Connecticut, Florida, Illinois, Kansas, Louisiana, Maryland, Massachusetts, Minnesota, Missouri, Montana, Nevada, New Hampshire, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Virginia, Washington, Wisconsin • 🇺🇸 United StatesSenior💰 $138,000 - $186,000 per yearWebsite

Tech Stack

Tools & technologies

Tableau

About the role

Key responsibilities & impact

Lead strategic, high-impact projects and partnerships across marketing, retail, and operations teams.
Influence executive decision-making by providing thought leadership on the evolving role of Amazon Advertising in broader business and omnichannel strategies.
Create sophisticated omni-channel advertising strategies tailored to large complex, high-growth businesses.
Leverage deep understanding of marketplace dynamics, consumer behavior, and brand objectives to architect customized, multi-layered media plans that go beyond tactical execution.
Drive high-level advertising and growth strategies for a portfolio of brands/businesses on Amazon and channel retailers that align with overall business / client objectives, leveraging market trends, competitive insights, and internal data to shape long-term planning and decision-making.
Understanding of full suite of Amazon and retail media ad products and the ability to develop and measure a full-funnel, multi-channel, multi-goal marketing plan to drive traffic, increase sales, and improve ROI
Oversee the creation, execution, and optimization of Sponsored Products, Sponsored Brands, Sponsored Brand Video and Sponsored Display campaigns
Monitor performance and manage budgets to maximize efficiency and meet key performance indicators (KPIs).
Manage and mentor a team of advertising managers or specialists, fostering their growth in both tactical execution and strategic thinking.
Provide guidance on developing client-specific strategies, navigating complexity, and elevating campaign planning to drive greater business impact.
Responsible for translating leadership goals within their pod orgs, direct reports and clients.
Foster a culture of performance, innovation, and collaboration.
Serve as the main point of contact for internal or external clients, presenting advertising strategy, performance insights and recommendations, and growth opportunities.
Active contributor and thought leader in ideating and driving initiatives that have an impact on the overall sponsored ads team and on sponsored ads at GO in totality.
Work closely with sales, retail, content, and data teams to ensure cohesive strategies.
Analyze data trends and provide actionable insights.
Develop and share regular performance reports with stakeholders.
Continuously improve campaign management processes, drive adoption and innovation in automation and reporting tools, and evaluate new advertising solutions.
Ability to manage through ambiguity and problem solve.

Requirements

What you’ll need

Bachelor's degree in Marketing, Business, or related field; MBA preferred.
Post-secondary education or equivalent experience
8+ years of experience with Amazon or other retail media channels
Proven people leader with 4+ years of experience, including building and managing teams of managers
Required Amazon Sponsored Ads experience
Experience with Amazon Advertising & other retail media channels
Proficiency in Excel at an intermediate level in order to efficiently manipulate large sets of data for analysis.
Preferred experience: Tableau, Skai, Jungle Scout/Cobalt, Criteo/Citrus Ads and Retailer ad console platforms
This position requires up to 15% travel.
Preferred Skills: Amazon DSP experience
Familiarity with A/B testing and incrementality measurement
Background in retail media or working within an agency supporting Amazon brands.

Benefits

Comp & perks

Medical
Dental
Vision
Bonus
PTO
401K

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

Amazon Sponsored AdsAmazon AdvertisingA/B testingincrementality measurementdata analysiscampaign managementmulti-channel marketingbudget managementperformance optimizationmarketplace dynamics

Soft Skills

leadershipstrategic thinkingproblem solvingcommunicationmentoringcollaborationinfluenceinnovationclient managementanalytical thinking

Certifications

Bachelor's degree in MarketingBachelor's degree in BusinessMBA