Director of Ad Product Enablement

Global Overview

Director of Ad Product Enablement seeking to enhance agency's connection with Amazon Advertising's evolving products. Drive adoption and brand growth through strategic insights and product management.

Posted 4/24/2026full-timeRemote • Washington • 🇺🇸 United StatesLead💰 $160,000 - $216,000 per yearWebsite

Tech Stack

Tools & technologies

Cloud

About the role

Key responsibilities & impact

Be physically present at Amazon regularly, embedding yourself across ad product, ad tech, go-to-market, analytics & insights, and ad sales teams to understand what’s in development, what’s launching, and what’s being prioritized.
Build a dense, multi-threaded network inside Amazon that gives us early access to roadmap visibility, beta opportunities, and product insights, not just through formal account management channels, but through genuine relationships across teams.
Navigate Amazon’s fragmented, siloed structure to synthesize intelligence from disparate sources into a coherent picture of what’s coming and why it matters.
Monitor Amazon’s advertising product roadmap continuously, identifying emerging tools, feature updates, and capabilities before they reach general availability.
Serve as the voice of our agency and our brands back to Amazon, sharing feedback, advocating for features, and ensuring our needs are heard at the product level.
Evaluate new Amazon ad products and features against a clear framework, assessing their strategic fit, brand growth potential, technical feasibility, and readiness for deployment.
Collaborate closely with our VP of Customer Marketing & Sales and VP of Advertising to prioritize which products to pursue, pilot, and scale, ensuring alignment with agency goals and client needs.
Develop go/no-go recommendations backed by a clear rationale, communicated in a way that enables fast, confident internal decision-making.
Design and lead structured pilots to test new Amazon ad products, defining success criteria, selecting appropriate brand partners, and managing execution in collaboration with customer marketing and sales, advertising and analytics teams.
Track adoption of new Amazon ad products across the agency, identifying where uptake is strong and where additional support or enablement is needed.
Measure product performance against established benchmarks and provide ongoing analysis to inform continued use, iteration, or discontinuation, in collaboration with the analytics team.
Provide regular reporting to agency leadership on product adoption, performance, and pipeline.

Requirements

What you’ll need

10+ years of experience in digital advertising, with deep expertise in the Amazon advertising ecosystem.
Existing relationships inside Amazon Advertising across product, go-to-market, analytics, or sales teams and a demonstrated ability to build new ones.
Deep knowledge of Amazon Ads products including Sponsored Ads, Amazon DSP, Amazon Marketing Cloud, Open Internet, and emerging formats.
Proven ability to navigate complex, matrixed organizations to gather intelligence and build productive relationships.
Strong cross-functional collaborator with the ability to work effectively with senior agency leaders, training functions, and client-facing teams.
Excellent communicator able to translate complex product information into clear, compelling internal narratives.
Analytical mindset with the ability to assess product performance data and translate findings into strategic recommendations.
Comfort with ambiguity and the ability to synthesize fragmented information into a coherent point of view.
Ability to travel up to 50%

Benefits

Comp & perks

Medical
Dental
Vision
Bonus
PTO
401K

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills & Tools

digital advertisingAmazon advertising ecosystemAmazon Ads productsSponsored AdsAmazon DSPAmazon Marketing CloudOpen Internetproduct performance analysisstrategic recommendationspilot program design

Soft Skills

relationship buildingcross-functional collaborationcommunicationanalytical mindsetability to navigate complex organizationscomfort with ambiguitysynthesis of informationinternal decision-makingfeedback advocacynetworking