Help define, implement and advance the organization's analytics and insights vision, translating strategic measurement frameworks into consistent, scalable practices that drive how brand performance is evaluated and communicated across all client touchpoints
Establish the critical KPIs and measurement frameworks that define success for ecommerce brands, encompassing retail health, operational efficiency, advertising performance, and brand growth
Partner with our Tech Platform team on the evaluation and implementation of analytics tools and platforms that enable sophisticated measurement and compelling data visualization
Drive innovation in measurement approaches, staying ahead of industry trends and Amazon platform evolution to maintain competitive advantage
Nourish a direct relationship with Amazon’s analytics and insights teams, staying informed of new and noteworthy measurement products and opportunities for Amazon/agency/advertiser collaboration.
Serve as the organization's expert on Amazon Marketing Cloud (AMC), developing advanced measurement frameworks that demonstrate advertising effectiveness across the customer journey
Design and implement measurement strategies for Amazon's Omnichannel Metrics, connecting digital advertising to retail outcomes and brand health indicators
Develop sophisticated approaches to upper funnel media measurement, demonstrating the connection between awareness/consideration efforts and downstream conversion
Create frameworks that help brands understand the full spectrum of data points that contribute to brand building, from awareness metrics to customer lifetime value
Oversee the development and maintenance of standardized dashboard and reporting frameworks that enable consistent, efficient performance evaluation across the organization
Eliminate inefficiency by creating centralized data products that prevent team members from repeatedly pulling and manipulating raw data in disparate ways
Partner with the engineering team to build scalable data pipelines and automated reporting solutions
Ensure data quality, accuracy, and accessibility across all measurement platforms and reporting tools
Build and lead a high-performing analytics team with specialized expertise across category management, retail performance, brand growth, and advertising effectiveness
Provide mentorship and professional development opportunities that elevate analytical capabilities across the organization
Foster a culture of analytical rigor, intellectual curiosity, and data-driven decision-making
Establish clear career paths and growth opportunities for team members across different analytical specializations
Enable client-facing teams (pods) to confidently communicate performance insights and opportunities through accessible, standardized reporting
Develop analysts to serve as the trusted advisor to clients on measurement strategy, helping brands understand how to evaluate their performance and identify growth opportunities
Translate complex analytical findings into compelling narratives that resonate with brand leadership and drive strategic decision-making
Partner with leaders across Business Development, Retail, Operations, and Advertising to ensure analytics capabilities align with organizational growth objectives

Requirements

10+ years of progressive analytics and insights experience
at least 7 years in leadership roles building and managing analytics teams
Deep expertise in digital advertising measurement, with specific knowledge of Amazon Advertising platforms, tools, and metrics
Demonstrated mastery of Amazon Marketing Cloud (AMC), including query development, audience insights, and attribution modeling
Extensive knowledge of Amazon's Omnichannel Metrics and how to leverage them for comprehensive brand performance measurement
Strong foundation in ecommerce analytics encompassing category management, retail operations, brand health, and customer behavior
Proven track record developing measurement frameworks that help brands understand performance holistically, from awareness to retention
Experience with upper funnel media measurement and connecting awareness/consideration efforts to business outcomes
Bachelor's degree in Analytics, Statistics, Business, Marketing, or related field; advanced degree (MBA, MS) strongly preferred

Benefits

Medical
Dental
Vision
Bonus
PTO
401K

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools

analyticsmeasurement frameworksdigital advertising measurementAmazon Marketing Cloudquery developmentattribution modelingecommerce analyticsupper funnel media measurementdata visualizationdata quality

Soft Skills

leadershipmentorshipanalytical rigorintellectual curiositydata-driven decision-makingcommunicationteam buildingstrategic thinkingcollaborationprofessional development

Certifications

Bachelor's degree in AnalyticsBachelor's degree in StatisticsBachelor's degree in BusinessBachelor's degree in MarketingMBAMS