Global Overview

Marketing Media Specialist II, Amazon Ads

Global Overview

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, Colorado

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Salary

💰 $64,000 - $87,000 per year

Job Level

JuniorMid-Level

Tech Stack

JavaScriptTableau

About the role

  • Work closely with account teams to understand needs and develop and execute digital media plans and advertising strategies for strategic manufacturers on Amazon and other marketplaces.
  • Proactively analyze and optimize campaigns to maximize performance and drive toward client goals.
  • Identify and address marketing challenges by collaborating with internal marketing/sales teams, manufacturers and retailer resources to implement solutions.
  • Provide regular reports and analysis of campaign performance and insights to internal and external stakeholders.
  • Manage medium-to-large sized clients with more complex strategies and media plans.
  • Research competitive and keyword landscape to determine targeting and audit historical campaign performance to determine go-forward strategy.
  • Ensure spend pacing is aligned to agreed budgets and set monthly campaign-level budgets for all clients.
  • Use research, automation and execution platforms and Amazon/retailer tools to pull brand, category and competitive insights and sales data.
  • Capture, own and execute against all client sponsored ads follow ups and deliverables, ensuring timely professional communication.
  • Stay updated with industry trends and Amazon/Marketplace ad product enhancements and launches to inform strategies.

Requirements

  • Experience with Amazon Advertising and other retail media channels is a must hav
  • Post-secondary education or equivalent experience
  • 2 - 5 years of marketing experience
  • Proficiency in Excel at an intermediate level in order to efficiently manipulate large sets of data for analysis.
  • Preferred experience: Downstream, Tableau, Skai, Jungle Scout/Cobalt, Criteo/Citrus Ads and Retailer ad console platforms
  • Experience with digital marketing, search engine marketing, programmatic media buying
  • Experience in the development and execution of strategic media plans
  • Excellent written, oral and interpersonal communication skills
  • Proficiency with Amazon tools, including the Amazon Advertising suite of solutions
  • Proficiency in Microsoft Office Suite, specifically Microsoft Excel and Power Point
  • Ability to analyze large data sets and identify trends to inform the business
  • Ability to problem-solve and multitask
  • Certification in Amazon Advertising is a plus
  • Sponsorship for work visa unavailable
  • Candidates must reside in one of the following states: CA, CO, CT, FL, GA, IL, IN, KS, LA, MA, MD, MI, MN, MO, NC, NH, NJ, NV, NY, OH, OR, PA, SC, SD, TN, TX, VA, WA, WI