Marketing

• Work closely with account teams to understand needs and develop and execute digital media plans and advertising strategies for strategic manufacturers on Amazon and other marketplaces.
• Proactively analyze and optimize campaigns to maximize performance and drive toward client goals.
• Identify and address marketing challenges by collaborating with internal marketing/sales teams, manufacturers and retailer resources to implement solutions.
• Provide regular reports and analysis of campaign performance and insights to internal and external stakeholders.
• Manage medium-to-large sized clients with more complex strategies and media plans.
• Research competitive and keyword landscape to determine targeting and audit historical campaign performance to determine go-forward strategy.
• Ensure spend pacing is aligned to agreed budgets and set monthly campaign-level budgets for all clients.
• Use research, automation and execution platforms and Amazon/retailer tools to pull brand, category and competitive insights and sales data.
• Capture, own and execute against all client sponsored ads follow ups and deliverables, ensuring timely professional communication.
• Stay updated with industry trends and Amazon/Marketplace ad product enhancements and launches to inform strategies.

Marketing Media Specialist II, Amazon Ads

Marketing Manager

Partner Marketing Manager

Marketing Manager

Senior Marketing Specialist

Senior Director, Marketing Modernization