Global AD

Social Media Manager

• Create content calendars aligned with customer purchase journeys and clients’ business objectives.
• Write creative captions (copywriting) and produce visual assets (static images, carousels, and short videos) using design tools.
• Script, record, and edit short-form videos for Reels and TikTok, focusing on trends and retention using tools like CapCut, Edits, and similar apps.
• Schedule content and monitor the algorithmic boost during the first minutes after posting, performing interactions to maximize distribution while maintaining the brand’s tone of voice and community engagement.
• Identify opportunities in trending topics and adapt the brand to the cultural context of social networks.
• Extract improvement insights from the account’s automated dashboard, providing learnings and recommendations for the next cycle.

Social Media Analyst

Analyst

• Development of digital strategies: knowledge of planning models and experience developing and implementing complex strategies;
• Data and metrics analysis: familiarity with digital communication metrics, experience in deep analysis and generation of insights;
• Online campaign planning: development of strategic and tactical campaign plans aimed at full implementation and optimization;
• Market research and trend analysis: in-depth analysis of market trends;
• Content creation: strategic content creation and management;
• Social media management: development of advanced strategies and social media analysis;
• Relationship management with key accounts: presenting and leading strategic meetings;
• Monitoring and evaluation of results: advanced analysis and strategic recommendations;
• Intermediate knowledge of AI tools: experience developing prompts for research, creating frameworks, and streamlining processes;
• Advanced presentation development: storytelling, slide creation, and adaptation to the agency’s templates and color schemes;
• Basic knowledge of Adobe design tools;
• Heavy social media user: knowledge of and active use of major platforms (Instagram, LinkedIn, TikTok, YouTube, X, Facebook).

Social Media Analyst

Mid-level Planning Analyst, Social Media