Performance Media Analyst

Glassdoor Brasil

Analyst managing and optimizing performance marketing campaigns for various Grupo Trigo brands. Collaborating across teams to turn data into actionable insights and drive customer growth strategies.

Posted 7/7/2026full-timeRio de Janeiro • 🇧🇷 BrazilMid-LevelSenior💰 R$5,043 per monthWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in planning, executing, and optimizing paid media campaigns across various platforms, utilizing data analysis to drive business recommendations and improve campaign performance. Proficient in collaboration with cross-functional teams to develop customer growth strategies and leverage artificial intelligence for enhanced marketing efficiency.

Highest-signal resume keywords

Paid Media Campaign ManagementPerformance Metrics AnalysisData-Driven Decision MakingArtificial Intelligence Tools FamiliarityCross-Functional Collaboration

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Google AdsMeta AdsTikTok AdsCPC AnalysisCPA AnalysisCTR AnalysisROAS AnalysisCAC AnalysisConversion Rate OptimizationA/B Testing

Soft Skills

Strong Communication SkillsCollaboration

Tools & Technologies

Google Analytics 4ExcelLooker StudioPower BIArtificial Intelligence Tools

Certifications & Qualifications

Google Ads CertificationMeta Blueprint Certification

Industry Keywords

RetailFranchisingFood ServiceE-CommerceCRMRelationship MarketingLoyalty ProgramsProcess Automation

About the role

Key responsibilities & impact

Plan, configure, execute and optimize paid media campaigns aligned with Grupo Trigo's business objectives and brands;
Define targeting strategies, budgets and KPIs, continuously monitoring campaign performance and implementing optimizations to maximize results;
Prepare reports, dashboards and performance analyses, turning data into insights and recommendations for the business;
Plan, run and analyze A/B tests for campaigns, audiences, creatives and media strategies, promoting a culture of experimentation and continuous improvement;
Work cross-functionally with Marketing, CRM, Loyalty, Data, Delivery, Technology and other teams to develop Customer Growth strategies;
Identify opportunities for new channels, formats, technologies and solutions, including the use of Artificial Intelligence, to increase campaign efficiency and improve processes.

Requirements

What you’ll need

Bachelor's degree in Marketing, Advertising, Communications, Business Administration or related fields;
Experience managing paid media campaigns (Google Ads, Meta Ads, TikTok Ads or similar platforms);
Knowledge of performance metrics analysis (CPC, CPA, CTR, ROAS, CAC and conversion rate) and continuous campaign optimization;
Analytical, data-driven profile with the ability to turn information into business recommendations;
Strong communication skills and ability to collaborate with different teams;
Familiarity with Artificial Intelligence tools (ChatGPT, Claude, Gemini or similar) for productivity gains, analysis and decision support.
Preferred qualifications
Experience building reports and analyzing results using tools such as Google Analytics 4, Excel, Looker Studio and/or Power BI;
Google Ads, Meta Blueprint or similar certifications;
Experience in retail, franchising, food service or e-commerce;
Knowledge of CRM, relationship marketing or loyalty programs;
Experience with process automation or applying Artificial Intelligence in Marketing.

Benefits

Comp & perks

Transport voucher / Ticket Car (employee contribution R$1.00)
Meal allowance / Food voucher (R$42.20/day)
GymPass
Amil health plan
Amil dental plan
OMNI pharmacy assistance
Psicologia Viva (online therapy)
Sesc partnership
University partnerships
Language course partnerships
Profit sharing (PLR)
Career development path