Glassdoor Brasil

CRM Analyst

Glassdoor Brasil

full-time

Posted on:

Location Type: Hybrid

Location: Rio de Janeiro • 🇧🇷 Brazil

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Salary

💰 R$4,305 per month

Job Level

Mid-LevelSenior

Tech Stack

Firebase

About the role

  • Develop and lead the CRM strategy aligned with business objectives;
  • Orchestrate multichannel journeys across the user lifecycle (email, push, SMS, WhatsApp, in-app);
  • Develop, implement, and optimize automated campaigns and journeys aligned with the marketing calendar and business goals;
  • Conduct A/B tests and experimentation initiatives to optimize messaging, channels, and offers/benefits;
  • Define and report KPIs, monitor performance, and analyze customer data for segmentation, personalization, and continuous improvement of initiatives;
  • Collaborate with marketing, media, e-commerce, and technology teams to execute strategies;
  • Work across multiple brands and different customer journeys, applying analytical thinking and creativity to problem solving;
  • Ensure compliance with privacy and data protection policies.

Requirements

  • Bachelor's degree in Marketing, Communication, Advertising, Business Administration, or a related field;
  • Previous experience in CRM, digital marketing, e-commerce, or growth;
  • Experience with CRM/Marketing Automation platforms (HubSpot, Salesforce, Braze, RD Station, among others);
  • Ability to structure analyses and turn results into practical business recommendations;
  • Analytical capability and proficiency in Excel/Sheets for data analysis;
  • Strong communication, teamwork, and organizational skills.
  • **Differentials**
  • Experience with A/B testing and experimentation methodologies;
  • Knowledge of GA4, Firebase, or analytics tools;
  • Understanding of data governance, privacy, and information security (LGPD and GDPR).
Benefits
  • Transportation voucher / Ticket Car (R$1.00 employee contribution)
  • Meal voucher / Food allowance (R$32/day)
  • GymPass
  • Amil Health Plan
  • Amil Dental Plan
  • Pharmacy assistance (OMNI)
  • Sesc partnership
  • Partnerships with universities
  • Partnerships with language schools
  • Profit-sharing (PLR)
  • Career development track!

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
CRM strategy developmentautomated campaignsA/B testingdata analysissegmentationpersonalizationanalytical thinkingmarketing automationdigital marketinge-commerce
Soft skills
communicationteamworkorganizational skillscreativityproblem solving
Certifications
Bachelor's degree in MarketingBachelor's degree in CommunicationBachelor's degree in AdvertisingBachelor's degree in Business Administration