Lifecycle Marketing Lead
Spearbit Labs
SQLWeb3
Senior Marketing Specialist
Glanbia
full-time
Posted on:
Location Type: Remote
Location: Remote • Ohio • 🇺🇸 United States
Visit company websiteSalary
💰 $75,000 - $100,000 per year
Job Level
Senior
About the role
- Lead and execute integrated marketing communication initiatives that elevate our brand presence, drive customer relationships, and support commercial growth
- Develop and implement comprehensive marketing communication strategies aligned with business objectives, product launches, and brand positioning
- Lead customer focused marketing initiatives from ideation to presentation, working with a cross functional R&D team to deliver product innovation
- Create high-impact content including brochures, white papers, case studies, press releases, newsletters, and digital assets that highlight our flavor innovations and technical expertise
- Manage digital campaigns across web, email, and social platforms
- Ensure consistent brand messaging and visual identity across all touchpoints
- Collaborate with internal teams and external agencies to maintain brand integrity
- Coordinate marketing materials and messaging for industry events, trade shows, and customer presentations
- Support booth design, collateral, and post-event follow-up
- Partner with HR and leadership to support internal communication initiatives that foster employee engagement and alignment with company values
- Stay informed on industry trends, customer needs, and competitor activities to inform messaging and positioning
Requirements
- Bachelor’s degree in Marketing, Communications, or related field; Master’s degree preferred
- 7+ years of experience in marketing communications, preferably in the flavor, food ingredients, or B2B food industry
- Exceptional writing, editing, and storytelling skills
- Strong project management and organizational abilities
- Proficiency in digital marketing tools, CMS platforms, and analytics
- Experience working with cross-functional teams including R&D, Sales, and Regulatory
- Ability to translate technical information into customer-friendly messaging
- Knowledge of flavor science or food technology
- Working Knowledge of Design Software (Photoshop, Indesign, & Illustrator)
- Experience with product databases, such as Innova or Mintel
- Familiarity with trends in the food industry
Benefits
- Competitive compensation package including staff discounts
- Generous family leave policy
- Health & dental plan
- 401K
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard skills
marketing communication strategiescontent creationdigital marketingproject managementwritingeditingstorytellingflavor sciencefood technologyanalytics
Soft skills
organizational abilitiescollaborationcustomer focuscommunicationemployee engagementbrand integritycreativitystrategic thinkingpresentation skillsadaptability
