GlacierGrid

Growth Marketing

• Set the growth plan & operating system: Translate ARR/profitability targets into initiatives with timelines, owners, and metrics. Stand up OKRs/KPIs and the review cadence; publish trusted dashboards and drive accountability across teams.
• Build & run the revenue engine: Define stages, conversion targets, and SLAs from lead → expansion. Improve data enrichment and lead routing, and own HubSpot workflows, reporting, and integrations to reduce manual work and improve signal.
• Enable winning stories & assets: Create sales toolkits—pilot pitch, ROI/business‑case calculators, case studies, and expansion playbooks—and keep website/collateral current with product capabilities and customer outcomes.
• Create and scale channels & campaigns: Develop referral/partner programs, manage supplier registrations, own conference strategy and calendar, and run targeted multi‑channel campaigns and experiments that can scale.
• Commercialize product & elevate customer experience: Build GTM for new features (beta, pricing/packaging, launch checklists) and own the pilot experience to lift pilot‑to‑expansion conversion.
• Align revenue with operations: Coordinate installation/support capacity with revenue plans, surface risks early, and partner with Operations to unblock scale.

Head of Growth