Senior Marketing Manager, Paid Social
Glacier ZipLines
full-time
Posted on:
Location Type: Remote
Location: United States
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Salary
💰 $140,000 - $160,000 per year
Job Level
About the role
- Own and Execute Meta Paid Social End-to-End. You will directly build, launch, manage, and optimize Meta paid social campaigns across a complex, multi-brand portfolio.
- Analyze Performance and Develop Clear Hypotheses. You will regularly dig into campaign performance data to understand what’s driving results across audiences, messaging, formats, and placements.
- Generate Actionable Creative Insights. You will translate performance data into concrete creative guidance for product marketing and design.
- Communicate Results and Recommendations. You will share clear, concise performance readouts and recommendations with cross-functional partners and leadership.
- Set Direction Within the Channel. You’ll help shape paid social strategy for the channels you own.
Requirements
- 5+ years of experience managing Meta (Facebook/Instagram) paid media campaigns, including ownership of high-spend, multi-campaign programs.
- Demonstrated experience designing and running structured A/B tests across audiences, creative, copy, formats, and placements—and applying learnings at scale.
- Strong analytical skills with the ability to synthesize insights into clear recommendations that influence strategy, creative direction, and investment decisions.
- Experience partnering closely with product marketing, design, and creative teams to translate performance data into effective assets.
- Excellent project management and prioritization skills, with the ability to manage complexity across multiple brands and initiatives simultaneously.
Benefits
- Equity: Ownership is a core value. Each full-time employee receives a stock option grant that vests over four years.
- Time off: Flexible paid time off plus 10 paid holidays.
- Flexible, remote work environment: Fully distributed team across the U.S., with regular team meetings and periodic in-person offsites.
- Health & wellness: Medical, dental, and vision insurance plans (premiums start at $0/month).
- 401(k): Company-sponsored retirement plan.
- Plus additional benefits we’re happy to share during the hiring process.
Applicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
Meta paid social campaignsA/B testingdata analysiscampaign performance optimizationcreative guidancemulti-campaign managementaudience segmentationperformance readoutsstrategic recommendationshigh-spend program management
Soft Skills
analytical skillscommunication skillsproject managementprioritization skillscollaborationstrategic thinkingcreativityinfluencing skillscomplexity managementcross-functional teamwork