GKN Aerospace

Defence Market Strategy Lead

GKN Aerospace

contract

Posted on:

Location Type: Hybrid

Location: Birmingham • United Kingdom

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Job Level

Senior

About the role

  • Develop the end‑to‑end GTM strategy in support of Business Development for the new defence product.
  • Conduct thorough market, competitor, and customer analysis.
  • Define clear value propositions and USPs grounded in customer needs.
  • Create engaging, accurate, and compliant marketing literature.
  • Develop compelling digital content.
  • Produce sales enablement materials.
  • Design and deliver demonstration aids.
  • Support BD with live demonstrations, exhibitions, trade shows, and customer events.
  • Monitor market trends, competitor activities, and customer requirements.
  • Provide regular updates to leadership on GTM progress, campaign performance, and market intelligence.

Requirements

  • Proven experience in B2G or defence/dual use product marketing.
  • Strong capability in developing GTM strategies for technical or mission critical defence products.
  • Excellent written and verbal communication skills.
  • Demonstrated experience creating high quality marketing collateral.
  • Confidence leading cross functional teams.
  • Proficiency with standard marketing tools.
  • UK Security Check (SC) essential.
Benefits
  • Competitive salary dependent on experience.
  • Company car allowance £5,500pa (pro rata).
  • Industry Leading Pension Scheme = we’ll match your contributions up to 8% on a 1 : 1.5 basis.
  • Life Assurance 8 x salary.
  • 25 days holiday + bank holidays.
  • Flexible working hours including the ability to finish at 12noon on a Friday.
  • Income protection.
  • Shopping discounts.
  • Cycle To Work Scheme.
  • Employee Assistance Programme.
  • Virtual GP Clinic for you and immediate family.
  • A collaborative, dynamic working environment.
Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard Skills & Tools
GTM strategy developmentmarket analysiscompetitor analysiscustomer analysismarketing collateral creationdigital content developmentsales enablement materials productiondemonstration aids designcampaign performance monitoring
Soft Skills
written communicationverbal communicationcross-functional team leadership
Certifications
UK Security Check (SC)