Gizmo

Content Strategist, Producer – Paid Social

Gizmo

full-time

Posted on:

Location Type: Hybrid

Location: London • United Kingdom

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Tech Stack

Switching

About the role

  • - Produce 5 or more new ad concepts per week and 20 or more hooks per week
  • - Ship 20 or more finished video ads weekly, including self produced and freelancer deliverey
  • - Use AI tools such as Sora, Veo, Midjourney, and Runway to build scalable video assets
  • - Write scripts, hooks, angles, headlines, and narratives
  • - Experiment with UGC, humour, TikTok native and emotional storytelling, skits, and mixed media AI formats
  • - Build and maintain a creative testing roadmap with fast iteration speed
  • - Manage freelance editors and UGC creators including hiring and training
  • - Coordinate shoots both remote and London based
  • - Develop repeatable creative workflows and pipelines
  • - Work towards fully owning the creative production flywheel end to end
  • - Pull and interpret your own creative performance data
  • - Analyse hook rate, click to conversion, CPI, and ROAS to form hypotheses
  • - Scale winning concepts and kill or iterate quickly on underperforming work

Requirements

  • - Proven track record producing high performing ads, ideally from within SaaS, apps or consumer brands
  • - Self-starter with a maker mindset. Startup experience is a plus.
  • - Portfolio/work examples featuring video ads and performance focused creative
  • - Experience managing a significant monthly ad spend
  • - Experience experimenting with AI video and creative tools such as Sora, Veo, Midjourney, and Runway
  • - Strong creative instinct and ability to judge quality quickly
  • - High autonomy and ownership, curiosity about new formats and tools, and a scrappy approach to execution
  • - Ability to move quickly without sacrificing quality
  • - Cultural fluency: you understand what resonates online with Gen Z and young adults in the United States including memes, pacing, creators, and internet humour
  • - Comfortable switching between fast and rough tests and more polished production depending on learning goals
Benefits
  • - Share options - you’ll own a piece of what you’re building
  • - Private health insurance
  • - Hybrid working model with 4 days in our London, Shoreditch office.

Applicant Tracking System Keywords

Tip: use these terms in your resume and cover letter to boost ATS matches.

Hard skills
video ad productionscript writingcreative performance analysiscreative workflow developmentcreative testing roadmapdata interpretationad concept developmentperformance-focused creativeUGC experimentationcreative iteration
Soft skills
self-starterhigh autonomycuriositystrong creative instinctability to judge qualityscrappy executioncultural fluencyadaptabilityfast-paced executionteam management