Director, Demand Generation and Growth Marketing
SignalWire
Job Level
Lead
About the role
- Build and execute comprehensive demand generation strategy to drive qualified pipeline and revenue for autonomous AI fundraising at Givzey | Version2.ai
- Develop channel strategy and multi-touch campaigns to meet aggressive pipeline and revenue goals
- Drive proficiency across ABM, SEO/SEM, email, content distribution, outbound, paid acquisition, and marketing automation
- Partner closely with sales to prioritize target accounts and define lead qualification and handoff processes
- Collaborate with product and marketing leadership to ensure consistent autonomous AI positioning and growth strategies
- Maintain, report, and drive full-funnel revenue attribution and dashboards; report insights to executive leadership
- Own website performance, tracking, routing, personalized landing pages, A/B testing, and SEO to maximize conversion for complex B2B buying cycles
- Develop and execute paid acquisition across search and social channels
- Partner with product marketing to amplify thought leadership content and drive inbound growth and industry recognition
- Define sales enablement processes to ensure sales receives high-intent leads ready for multi-VEO deployments
Requirements
- 7-10+ years of B2B marketing experience
- Proven track record scaling demand generation at high-growth SaaS companies
- Experience at early to growth-stage startups (Seed through Series C), preferably with complex enterprise sales cycles
- Expertise across demand generation channels including Account-Based Marketing (ABM), SEO/SEM, email marketing, content distribution, outbound campaigns, and marketing automation
- Deep expertise in 2-3 growth marketing areas
- Track record of building and optimizing multi-touch campaigns for complex B2B buying journeys
- Strong cross-functional collaboration with sales, product, and marketing leadership
- Data-driven experimentation mindset and comfort with testing, learning, and scaling
- Strategic and hands-on: able to set strategy and execute campaigns and tool management
