Givzey

Performance Marketing

• Build and execute comprehensive demand generation strategy to drive qualified pipeline and revenue for autonomous AI fundraising at Givzey | Version2.ai
• Develop channel strategy and multi-touch campaigns to meet aggressive pipeline and revenue goals
• Drive proficiency across ABM, SEO/SEM, email, content distribution, outbound, paid acquisition, and marketing automation
• Partner closely with sales to prioritize target accounts and define lead qualification and handoff processes
• Collaborate with product and marketing leadership to ensure consistent autonomous AI positioning and growth strategies
• Maintain, report, and drive full-funnel revenue attribution and dashboards; report insights to executive leadership
• Own website performance, tracking, routing, personalized landing pages, A/B testing, and SEO to maximize conversion for complex B2B buying cycles
• Develop and execute paid acquisition across search and social channels
• Partner with product marketing to amplify thought leadership content and drive inbound growth and industry recognition
• Define sales enablement processes to ensure sales receives high-intent leads ready for multi-VEO deployments

Head of Demand Generation

Operations

• Manage back-end operations of the Virtual Engagement Officer, including human-in-the-loop review, AI training, and knowledgebase development.
• Execute internal and external facing processes in support of the autonomous fundraising operation, including onboarding, asset submission, basic website development, and content creation.
• Identify and clearly report technical tasks to engineering using JIRA project management software.
• Develop and manage internal and external documentation.
• Work with third-party platforms that support autonomous fundraising operations.
• In conjunction with VP of Engineering, VP of Customer Success and Director of Autonomous Fundraising Operations, identify and solve opportunities and challenges in autonomous fundraising.
• Assist with customer requests, troubleshooting, and deployment of Version2 activities.
• Other tasks as assigned.

Head of Demand Generation

Operations Specialist