Regional Marketing Manager

GitLab

Regional Marketing Manager driving EMEA pipeline growth for GitLab, an intelligent DevSecOps orchestration platform. Building campaigns, events, and digital programs with Sales and Ecosystem teams.

Posted 8/13/2026full-timeRemote • 🇬🇧 United KingdomMid-LevelSeniorWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B technology marketing with a focus on field marketing and sales collaboration, utilizing data-driven strategies to enhance program effectiveness and ROI. Proficient in managing regional marketing budgets and executing integrated campaigns across EMEA.

Highest-signal resume keywords

B2B Technology MarketingField MarketingSales CollaborationData-Driven Decision MakingBudget Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Marketing Program ExecutionStrategic PlanningPerformance AnalysisCampaign DevelopmentResource Allocation

Soft Skills

Creative ThinkingOrganizational SkillsCommunication SkillsAdaptabilityStakeholder Management

Tools & Technologies

SalesforceSlackGoogle WorkspaceMarketing Automation ToolsProject Management Tools

Industry Keywords

Integrated Marketing ProgramsDemand GenerationAgileDevOpsSoftware Development Lifecycle

About the role

Key responsibilities & impact

Guide the strategy and execution of integrated regional marketing programs to increase pipeline growth across EMEA
Build regional field marketing strategies and integrated campaigns aligned with territory priorities
Deliver third-party and GitLab-owned events alongside digital programs for customers and prospects
Manage EMEA regional marketing initiatives, detailed program plans, and integrated campaigns supporting Sales and Ecosystem goals
Test, learn from, and improve programs to define best practices and evolve regional marketing
Analyze performance and communicate program impact to local leadership and executive stakeholders
Manage regional marketing budgets and financial processes to improve return on investment
Coordinate demand generation and field marketing plans with Sales, Product, Marketing, and other cross-functional teams
Work with external agencies and third-party partners to plan and deliver campaigns and events across EMEA
Improve Regional Marketing processes and travel as needed, up to 50%

Requirements

What you’ll need

Experience in B2B technology marketing, focused on field or regional marketing and close Sales collaboration
Ability to create and execute marketing programs combining strategic planning with operational detail
Creative thinking and ability to build new programs from the ground up
Data-driven approach using results and performance insights to guide decisions and strategy
Experience owning or supporting territory budgets, allocating resources, and managing spend
Strong organizational and communication skills; ability to turn complex ideas into clear content, presentations, and stakeholder updates
Ability to work in a fast-moving, multi-stakeholder environment with minimal supervision
Proficiency with Salesforce, Slack, and Google Workspace
Familiarity with marketing automation, reporting, and project management tools
Understanding of Agile, DevOps, or the software development lifecycle
Willingness and ability to travel up to 50% as needed

Benefits

Comp & perks

Benefits to support your health, finances, and well-being
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
Growth and Development Fund
Parental Leave