Enablement Content Manager

GitLab

Enablement Content Manager at GitLab designing scalable enablement programs for customer-facing teams. Focused on AI capabilities and ensuring clear communication of product value.

Posted 7/20/2026full-timeRemote • 🇺🇸 United StatesMid-LevelSenior💰 $95,200 - $160,800 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in designing and delivering scalable enablement programs for customer-facing teams, with a strong focus on AI capabilities and effective instructional design. Proficient in managing complex, cross-functional initiatives while utilizing data to measure program effectiveness and enhance learning experiences.

Highest-signal resume keywords

Sales EnablementInstructional DesignProgram ManagementDevSecOps FamiliarityContent Creation

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Learning And DevelopmentProduct MarketingSolutions ArchitectureE-Learning Module CreationAdult Learning PrinciplesADDIE MethodologySAM MethodologyAssessment DevelopmentScenario-Based LearningHands-On Practice Design

Soft Skills

Strong Written CommunicationStrong Verbal CommunicationSelf-Directed Management

Tools & Technologies

Content Management PlatformsEnablement PlatformsLearning PlatformsCollaboration ToolsContent Creation Tools

Industry Keywords

B2B Enterprise SoftwareAI ConceptsCustomer SuccessAccount ExecutivesField LeadershipRevenue OperationsProduct ManagementPerformance InsightsProgram Effectiveness MeasurementCross-Functional Collaboration

About the role

Key responsibilities & impact

Design and deliver scalable enablement programs that help customer-facing teams build confidence in GitLab's AI-powered platform story.
Own enablement content for AI capabilities and Duo Agent Platform (DAP), along with program initiatives that support the field across onboarding, product education, release readiness, revenue plays, and ongoing reinforcement.
Work across Product Marketing, Product Management, Revenue Operations, Solutions Architecture, Customer Success, Monetization, and Field Leadership to bring new offerings, product updates, and messaging to market through enablement.
Use instructional design, strong program management, and performance insights to create practical, accessible learning experiences for the field.
Design blended learning experiences, including self-paced content, live virtual sessions, scenario-based learning, and hands-on practice, for field and partner audiences.
Partner with various teams to ensure content is accurate, current, and easily applicable in customer conversations.
Measure program effectiveness through engagement, completion, assessment, and field feedback data to continuously improve content and program quality.

Requirements

What you’ll need

Demonstrated experience in sales enablement, technical enablement, learning and development, product marketing, solutions architecture, or a related role supporting B2B enterprise software go-to-market teams.
Experience creating and delivering enablement for customer-facing audiences such as account executives, solutions architects, customer success managers, or partners, including content that supports real customer conversations.
Familiarity with DevSecOps and AI concepts, with the ability to turn technical topics into clear, value-based messaging for field teams.
Strong instructional design skills and experience building scalable learning programs using adult learning principles and structured methods such as ADDIE, SAM, or similar approaches.
Proven ability to manage complex, cross-functional programs with multiple stakeholders, timelines, and dependencies while maintaining a high bar for quality and clarity.
Experience creating a range of enablement materials such as e-learning modules, presentations, guides, demos, labs, assessments, and reinforcement content.
Comfort using content management, enablement and learning platforms, along with common collaboration and content creation tools.
A data-informed mindset, strong written and verbal communication skills, and the ability to work as a self-directed manager of one in an all-remote, asynchronous, values-driven environment.

Benefits

Comp & perks

Benefits to support your health, finances, and well-being
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
Growth and Development Fund
Parental leave
Home office support