Senior Lifecycle Marketing Manager

GitLab

Senior Lifecycle Marketing Manager at GitLab focusing on data-driven lifecycle communications for product-led audiences. Collaborating with teams to engage users and drive revenue growth.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesSenior💰 $115,200 - $194,400 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in lifecycle marketing, focusing on the creation and optimization of automated journeys and campaigns to drive user conversion and engagement. Proficient in leveraging data insights for continuous improvement and cross-functional collaboration.

Highest-signal resume keywords

Lifecycle Marketing ExperienceEmail Marketing ExpertiseMarketo or Iterable ProficiencyData-Driven OptimizationCross-Functional Coordination

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Lifecycle Campaign DevelopmentAutomated Journey OptimizationAudience SegmentationCopywriting and EditingPerformance AnalysisHTML KnowledgeCSS Knowledge

Soft Skills

Attention to DetailCollaboration

Tools & Technologies

MarketoIterable

Industry Keywords

B2B SaaSProduct-Led GrowthNurture ProgramsSelf-Service Revenue

About the role

Key responsibilities & impact

Create, monitor, and improve automated lifecycle journeys and triggers with static and dynamic content to help educate, activate, and convert product-led and self-service users.
Lead the creation and implementation of lifecycle campaigns from conception through execution, including planning, copywriting, segmentation, testing, QA, launch, and performance optimization.
Develop programs that support free-to-paid, trial-to-paid, self-managed-to-paid, and sales-assisted conversion paths.
Lead lifecycle campaigns from planning through launch, including copywriting, segmentation, testing, QA, execution, and performance analysis.
Partner with Product Growth, SMB Sales, Marketing Ops, Data, Product Marketing, Campaigns, and regional teams to align on audience strategy, messaging, handoffs, and measurement.
Use performance insights to identify gaps, recommend improvements, and continuously optimize lifecycle programs.
Act as an email marketing SME, helping the team apply best practices across creative, segmentation, personalization, deliverability, testing, and execution.

Requirements

What you’ll need

5+ years of lifecycle, email, CRM, or growth marketing experience, preferably at a B2B SaaS or product-led growth company.
Strong experience building and optimizing nurture programs, automated journeys, and trigger-based lifecycle campaigns.
Experience supporting onboarding, activation, engagement, conversion, or self-service revenue programs.
Expertise in Marketo or Iterable, including audience segmentation, smart lists, email templates, dynamic content, testing, and QA.
Strong email marketing expertise, including copywriting, editing, personalization, experimentation, and performance optimization.
Experience using campaign, funnel, or product engagement data to identify opportunities and improve results.
Strong cross-functional coordination skills, with experience partnering across Growth, Sales, Marketing Ops, Data, Product Marketing, and regional teams.
High attention to detail across audience logic, segmentation, QA, personalization, localization, and reporting.
Working knowledge of HTML and CSS for email design or troubleshooting.

Benefits

Comp & perks

Benefits to support your health, finances, and well-being
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
Growth and Development Fund
Parental Leave