Staff Account Based Marketing Manager

GitLab

Staff Account Based Marketing Manager leading targeted ABM strategies at GitLab. Responsible for campaign management and execution focusing on financial services and public sector verticals.

Posted 7/17/2026full-timeRemote • 🇺🇸 United StatesLead💰 $139,200 - $235,200 per yearWebsite

Core Competencies

Role fit

Core Competencies

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Demonstrates expertise in B2B marketing strategy and execution, particularly in high-growth SaaS environments, with a focus on account-based marketing (ABM) and effective pipeline management. Capable of leveraging marketing technology to drive engagement and revenue outcomes through tailored messaging and strategic program ownership.

Highest-signal resume keywords

B2B Marketing ExperienceAccount-Based Marketing (ABM)Sales AlignmentMarketing Technology EvaluationPipeline Management

ATS Keywords

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Applicant Tracking System Keywords

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Hard Skills

Multi-Tiered ABM ProgramsAccount SegmentationQuantitative AnalysisAttribution MetricsCampaign Strategy

Soft Skills

Proactive MindsetCollaborationStrategic Thinking

Tools & Technologies

Marketing Technology StackAI-Native Solutions

Industry Keywords

SaaSFinancial ServicesPublic SectorJobs To Be Done Framework

About the role

Key responsibilities & impact

Direct the strategy and end-to-end execution of our 1:Few tier, building campaigns for specific verticals like financial services or public sector with highly calibrated messaging.
Oversee the assessment of our marketing technology stack, making build-vs-buy decisions based on performance and cost-efficiency rather than traditional platform reliance.
Drive the transition from firmographic targeting to a "jobs to be done" approach, tailoring account segmentation and content to the specific problems a target account is solving.
Partner with Sales leadership in monthly alignment meetings and quarterly reviews to ensure consistent signal-sharing and program synchronization.
Identify and operationalize engagement signals, such as intent thresholds and webinar activity, to trigger effective SDR outreach and personalized messaging.
Define and manage a robust measurement framework that connects ABM activities directly to pipeline generation and revenue outcomes.
Collaborate across Content, Design, and Sales teams to ensure regional effectiveness while maintaining independent ownership of your strategic programs.

Requirements

What you’ll need

Extensive B2B marketing experience selling to technical enterprise personas in a high-growth SaaS environment.
Proven ability to run multi-tiered ABM programs at scale, encompassing both vertical-based campaigns and programmatic motions.
Demonstrated track record of Sales alignment through shared accountability for pipeline results and account-level coordination.
Ability to critically evaluate and implement marketing technology, with a preference for cost-effective and AI-native alternatives to legacy suites.
Experience developing account segmentation and messaging based on solution-oriented or "jobs to be done" frameworks.
Strong quantitative skills and a deep understanding of pipeline management and attribution metrics.
A proactive builder's mindset with the initiative to design and own strategic programs from the ground up.

Benefits

Comp & perks

Benefits to support your health, finances, and well-being
Flexible Paid Time Off
Team Member Resource Groups
Equity Compensation & Employee Stock Purchase Plan
Growth and Development Fund
Parental Leave