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Lead Social Media Manager
GitLabLead Social Media Manager at GitLab, managing technical content and engagement for developer audiences. Overseeing social media strategies and employee advocacy initiatives.
Posted 6/16/2026full-timeRemote • California • 🇺🇸 United StatesSenior💰 $115,200 - $194,400 per yearWebsite
About the role
Key responsibilities & impact- Create, maintain, and execute comprehensive social media content calendars across all platforms
- Coordinate content scheduling and publishing using Sprout Social
- Ensure consistent posting cadence and optimal timing for our audiences
- Plan content themes around developer events, product releases, and industry trends
- Manage content approval workflows and deadlines
- Develop technical content that resonates with software developers, engineers, and technical decision-makers
- Create tutorials, code snippets, technical tips, and developer-focused educational content
- Work with the Developer Advocacy team to translate complex technical concepts into engaging social media formats
- Collaborate with engineering teams to highlight technical innovations and features
- Manage daily social media activities across LinkedIn, Twitter/X, Instagram and YouTube
- Monitor developer communities and engage in relevant conversations
- Optimize posting times and content formats based on developer audience behavior
- Track and analyze content performance with focus on developer engagement metrics
- Prepare weekly and monthly performance reports
- Identify high-performing content types and optimize future posts
- Measure employee advocacy program effectiveness
- Develop and execute team member advocacy programs to amplify GitLab's brand through employee voices
- Create ready-to-share content for team members across all levels
- Manage social media presence for GitLab's executive suite, including content creation and coordination
- Draft platform-specific posts for C-suite executives across major announcements, product launches, and thought leadership opportunities
- Coordinate executive amplification strategies for key company initiatives
- Train and support team members on social media best practices and brand guidelines
Requirements
What you’ll need- 8+ years of social media marketing experience in a B2B SaaS or Software company
- Experience creating content for technical or developer audiences
- Proven experience with social media management tools, specifically Sprout Social
- Track record of managing content calendars and meeting publishing deadlines
Benefits
Comp & perks- Benefits to support your health, finances, and well-being
- Flexible Paid Time Off
- Team Member Resource Groups
- Equity Compensation & Employee Stock Purchase Plan
- Growth and Development Fund
- Parental Leave
ATS Keywords
✓ Tailor your resumeApplicant Tracking System Keywords
Tip: use these terms in your resume and cover letter to boost ATS matches.
Hard Skills & Tools
social media marketingcontent creationcontent schedulingcontent managementcontent performance analysistechnical content developmenttutorial creationdeveloper-focused educational contentcontent optimizationemployee advocacy program development
Soft Skills
collaborationcommunicationproject managementtrainingengagementcreativitystrategic planningtime managementadaptabilityleadership