Senior Manager, Base Ecosystem
BASE Foundation
Open Source
Senior Manager, Developer Advocacy
GitLab
full-time
Posted on:
Origin: • 🏈 Anywhere in North America
Visit company websiteSalary
💰 $89,600 - $192,000 per year
Job Level
Senior
Tech Stack
Open Source
About the role
- Lead and develop a team of Developer Advocates, providing coaching, guidance, and fostering their growth
- Coordinate team efforts across content, engagement, and cross-functional work to maximize impact
- Create technical content that drives adoption — from hands-on tutorials and demo applications to conference talks that showcase GitLab's DevSecOps capabilities
- Engage directly with developers, from individual contributors to enterprise teams, to understand their workflows and challenges
- Synthesize community feedback into actionable insights for Product and Engineering teams, ensuring GitLab evolves with developer needs
- Build and maintain demo environments that showcase GitLab's platform capabilities, particularly in areas like CI/CD, security scanning, and AI-powered development
- Collaborate with customers, providing technical guidance and gathering real-world use cases
- Measure and report on advocacy impact, using data to refine strategies and demonstrate value to stakeholders
- Code alongside developers, craft demos and tutorials, and influence product and GTM strategy through cross-functional collaboration (R&D, Marketing, Sales); report to the Director of Developer Advocacy
Requirements
- 4+ years leading a developer advocacy team or 7+ years in developer advocacy, developer relations, or technical evangelism roles
- Deep understanding of DevOps practices and modern software development workflows
- Hands-on experience with Git workflows and collaborative development practices
- Knowledge of AI coding assistants and their integration into development workflows
- Proven track record creating technical content that resonates with developer audiences (blogs, videos, workshops)
- Strong coding skills with the ability to build meaningful demos and contribute to open source projects
- Experience gathering and synthesizing technical feedback from diverse user communities
- Excellent written and verbal communication skills, with the ability to adapt tone for different audiences
- Data-driven mindset with experience measuring content and program effectiveness
- Ability to work autonomously in a remote, asynchronous environment
