GitLab

Senior Marketing Campaigns Manager

GitLab

full-time

Posted on:

Origin:  • 🇺🇸 United States • California, Colorado, District of Columbia, Hawaii, Illinois

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Salary

💰 $94,100 - $201,600 per year

Job Level

Senior

Tech Stack

SDLC

About the role

  • Own and lead global, data-driven marketing campaign strategy to drive product adoption and upsell revenue from existing users across GitLab’s product tiers.
  • Collaborate with Product Growth, Product Marketing, and Sales to align on product roadmap, launch timelines, and upsell opportunities — ensuring timely and relevant messaging in all campaigns
  • Develop integrated campaign briefs including personas, segmentation, value messaging, funnel-stage content strategy, and performance KPIs
  • Design, project manage and host compelling webcasts and product demos that educate users about the value of upgrading
  • Collaborate with Content, Lifecycle, and Paid Media teams to create and activate campaign assets across all channels, ensuring consistent messaging and a cohesive user journey
  • Analyze performance data, optimize campaigns through A/B testing and iteration, and communicate results with stakeholders through regular reporting
  • Champion global scalability, working with regional and localization teams to localize messaging and content for specific markets when needed

Requirements

  • 4–7+ years of experience with a proven track record in developing multi-channel campaign strategies and corresponding bill of materials at a B2B SaaS company, with a focus on driving upsell and expansion
  • Experience engaging technical audiences (e.g., developers, DevOps, IT buyers) in a product-led growth (PLG) model.
  • Product marketing and content marketing experience, is a plus
  • Strong project management and cross-functional collaboration skills, especially across marketing, product, and sales teams
  • Excellent copywriting and editing abilities, with a focus on translating product features into user-focused benefits.
  • Strong campaign analytics skills, with experience in A/B testing, funnel optimization, and data-informed decision-making.
  • Self-starter mindset with the ability to manage multiple projects and meet tight deadlines with minimal supervision.
  • Proficient with marketing automation, webinar and CRM platforms, including Marketo, Iterable, Goldcast and Salesforce
  • Bonus points: Knowledge of GitLab, DevOps tools, or open-source communities, and working with teams in different regions